The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, using demand data to inform content, acquisition, distribution, and programming decisions is essential given the competitive nature of the industry. The case of "La Unidad" in Spain provides interesting insights on how demand data can guide decision-making.
One of the benefits of demand data is content valuation. It was found that "La Unidad" has outstanding demand and ranks at the 99.4th percentile in the drama genre for March 2024 in Spain. By leveraging demand data through Parrot Analytics content valuation system, entertainment executives can determine how much to invest in the show or content library for the streaming platform. The valuation system can reveal the dollar value contribution of any title or entire library, including how a specific title drives engagement across a platform's catalog.
Demand data also informs content acquisition decisions. Knowing that "La Unidad" has outstanding demand can help a production company or content distributor decide whether to acquire the show or not. Given its outstanding demand in Spain, entertainment executives can capitalize on this popularity by expanding the show's distribution globally or consider creating spin-offs that are franchisable.
Furthermore, demand data supports programming decisions. For instance, analyzing "La Unidad" fan's watch behaviors indicates they also like "The Curse Of Oak Island" and "The OA," which helps identify new content to acquire, produce, or develop based on audience preference. Other insights from demand data such as show's travelability, momentum, and longevity helps entertainment executives make better-informed programming decisions.
Finally, demand data helps with distribution decisions. "La Unidad" has excellent demand in Spain and Italy, and entertainment executives can leverage this knowledge to allocate distribution budget more effectively, improve reach, and monetize IP.
In conclusion, demand data plays a crucial role in guiding content, acquisition, distribution, and programming decisions. Through Parrot Analytics, entertainment executives can leverage demand data to determine content valuation, inform acquisition decisions, support programming decisions, and guide distribution decisions. By analyzing demand data, entertainment executives can stay ahead of the competition, gain valuable insights on audience behavior and preferences, boost engagement, and increase revenue.
This is La Unidad's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Unidad travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Movistar+, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Movistar+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Unidad), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Movistar+ by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La Unidad, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Movistar+‘s La Unidad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Movistar+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Unidad, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using television demand content from Parrot Analytics for La Unidad in Spain. We provide our partners with essential TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.