The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is critical for entertainment executives when they make strategic decisions about their content. Parrot Analytics is a powerful tool in terms of providing global context on how content is performing and connecting fans with the content they want.
In the case of "La Verdad", Parrot Analytics data provided multiple insights that can inform an executive's decision-making. Firstly, the show's demand level is significantly higher than the average title in Spain across the last 30 days. This demand trend shows an increasing interest in the show in recent days. Executives can leverage this information to make informed decisions about renewing the show or pursuing new content in the same genre.
Secondly, the demand data allows an executive to understand the show's relative rank among other TV shows in Spain. "La Verdad" has a high percentage (94.4%) in terms of the mystery genre. This information assists an executive with information regarding audience behavior on a granular level. Additionally, executives can dive deeper into audience behavior data to uncover how their target demographic is reacting to the show.
Using this data, executives can make calculated decisions regarding supply and demand. For example, executives can decide to expand their content library in the same genre, produce similar shows, or acquire more of the same content. "La Verdad's" outstanding reach means that this information can likewise be leveraged to evaluate the content's potential for growth and expansion into other global markets.
Parrot Analytics data indicates that demand for "La Verdad" in Spain is the highest amongst other countries worldwide. However, this knowledge of how the show performs in multiple markets can be leveraged to decide to distribute or acquire the show abroad or gain insights into whether the particular shows resonate with audiences across multiple markets.
Finally, executives can use this data to make informed decisions about packaging and programming strategy. Such data can reveal to executives what shows should be packaged together, when particular programming should be scheduled and enable the acquisition of shows that will attract and retain subscribers. Additionally, Parrot Analytics data enables executives to understand audience preference regarding the timing of the release of content.
In summarizing Parrot Analytic's analysts' findings for "La Verdad," this show has high reach, outstanding demand in Spain, and resonates more profoundly with its audience in its home market. This show indeed has potential value and is a worthy investment for content companies. Its format could be used as a benchmark to gauge what types of content may resonate well with Spanish audiences.
This is La Verdad's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Verdad travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s La Verdad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch La Verdad also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Verdad, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for La Verdad in Spain. We provide our partners with valuable television expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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