The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working at any stage of the content value chain, you know that data-driven decision-making is critical to success in today's competitive landscape. Parrot Analytics' demand data is the key to unlocking valuable insights into the needs and preferences of your target audience, and "La Verdad" provides a good example of how demand data could be used to make more informed content, acquisition, and distribution decisions.
To begin with, Parrot Analytics' demand data provides a way to track the performance of shows against the market average in their genre. In the case of "La Verdad," the show ranks at the 94.5th percentile in the mystery genre, consistently outperforming 94.5% of all mystery titles in Spain. This information alone could inform content acquisition decisions, as it tells you that there is a strong appetite among Spanish audiences for this type of content.
Demand data also provides insights into how audience demand evolves over time. For example, in February 2024, "La Verdad" saw a 37.1% decrease in demand in Spain, which could potentially signal a need to make some adjustments to the show's marketing or distribution strategy in the region. However, the show's peak demand over the past 30 days was still higher than its peak demand over the past year, indicating that its popularity is increasing.
Parrot Analytics' demand data can also reveal which markets have the highest demand for a particular show. In the case of "La Verdad," Spain is the show's number one market globally. This information could inform distribution decisions, highlighting the importance of ensuring that the show is available on platforms that are widely used in Spain.
Finally, demand data provides insights into how a show performs across different dimensions, such as travelability, longevity, momentum, franchisability, and reach. For example, "La Verdad" has outstanding reach, meaning it has a large number of people expressing demand for it. However, its performance on other dimensions, such as travelability and longevity, is poor. These insights can inform content valuation, helping you to estimate the dollar value contribution of the title, the impact it can have on your platform's retention, churn and growth.
In summary, demand data is a powerful tool for making more informed decisions in the competitive world of entertainment. By analyzing the performance of "La Verdad" in Spain, entertainment executives can gather insights into audience preferences, content valuation, distribution insights, and other critical aspects of the content value chain. Ultimately, these insights can lead to more informed decisions and more successful content and distribution strategies.
This is La Verdad's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Verdad travels internationally.
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Acquire the best shows from partners such as Telecinco to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Verdad), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s La Verdad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Verdad, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on March 18, 2024, 12:46 p.m. PST using television demand metrics from Parrot Analytics for La Verdad in Spain. We provide our partners with essential television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.