The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, when making decisions related to content, acquisition, distribution, or programming, it is essential to have access to accurate and timely data insights. In this regard, demand data provides valuable information that allows you to make informed decisions based on the market demands and preferences.
For instance, by examining the audience demand data for "Late Motiv" in Spain for March 2024, we can derive valuable insights to inform various key decisions. One crucial area where demand data is useful is content valuation. By using demand data, you can determine the worth of a specific title, assess its ability to attract and retain subscribers, and evaluate the ROI the content will bring to the platform.
Additionally, demand data helps to identify the most popular genres in local markets, which is a critical factor in making acquisition and distribution decisions. Besides, demand data facilitates optimal release strategies and pricing, which is vital in maximizing audience engagement and boosting the show's performance.
By analyzing the demand data for "Late Motiv," we discover that its audience demand is good, with 4.8 times the average show in Spain over the last 30 days. Only 8.6% of all TV shows have this level of demand. However, compared to its peak of 11.0 times the average over the entire year, its popularity has been decreasing. Moreover, the show's longevity and momentum are poor, while its travelability and franchisability are also low.
Additionally, examining the top 10 global markets where the show is most in-demand, we can see how its popularity and appeal to audiences vary from one market to another. For instance, "Late Motiv" outperforms the demand of the average TV show (1x) in each of these markets, with Spain being its number one market globally.
In summary, as an entertainment executive, leveraging demand data insights can help you make more informed content, acquisition, distribution, or programming decisions. By examining demand data for a specific show, you can determine its value, assess its capacity to attract and retain subscribers, identify the most popular genres, evaluate global appeal, optimize release strategies, and compare it against other titles available in the market.
This is Late Motiv's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Late Motiv travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Movistar+‘s Late Motiv is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Movistar+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Late Motiv, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Late Motiv in Spain. We provide our partners with meaningful OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.