The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content acquisition and programming decisions. With the case of "Le Bureau Des Légendes," it is clear that the show has an outstanding demand level in Spain, with 9.2 times the audience demand of the average show in Spain over the last 30 days. By examining the show's performance on a one-year rolling basis versus the last 30 days, it is evident that the show's popularity has increased by 7.0% recently.
One key decision you'll need to make as an entertainment executive is determining how much to spend on content. To help inform content valuation, demand data can be leveraged to reveal the dollar value contribution of any title. In the case of "Le Bureau Des Légendes," its demand data can provide insight into its worth in the Spanish market and help determine the value of its content library to a platform over time. You can also use demand data to determine the value of exclusivity and estimate the cannibalization of audiences if a title is available on multiple services.
Demand data can also be used to value content globally. With "Le Bureau Des Légendes" as an example, it outperformed the demand of the average TV show in each of the top 10 global markets where it is most in-demand, including France and Russia. This reveals an opportunity for the entertainment executives to consider how they can leverage the high demand for the show to widen its reach to other markets.
Another decision that can be informed by demand data is the optimal release strategy and pricing for the show. "Le Bureau Des Légendes" has good longevity and momentum, indicating that maintaining its audience demand over time is possible. You can leverage this information when scheduling its release in specific regions.
Lastly, demand data uncovers under-monetized titles. By looking at the top 10 shows that fans of "Le Bureau Des Légendes" also like, executives can consider acquiring or producing new content in the same genre or partnering with talent. By using affinity analysis, it's possible to identify the best brand or talent to expand your audience.
Overall, demand data can help you make more informed decisions in content valuation, acquisition, and distribution, optimize programming and marketing decisions, and uncover new opportunities for monetizing and expanding your audience.
Le Bureau Des Légendes's travelability to Spain in the last 30 days is 52%, which means that the audience demand for Le Bureau Des Légendes is 52% of the demand in its country of origin, France. Click through to another market to discover how well Le Bureau Des Légendes travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Le Bureau Des Légendes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Le Bureau Des Légendes, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for Le Bureau Des Légendes in Spain. We provide our partners with far-reaching SVOD analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.