The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking for ways to make informed content and distribution decisions, it's important to consider the insights provided by demand data. One example of how demand data can be used to inform decision-making is by analyzing the Spanish market for the TV series "Locke & Key" during March 2024.
First, it's worth noting that "Locke & Key" has 3.0 times the audience demand of the average show in Spain over the last 30 days, indicating good demand for the series. Furthermore, the show's demand has been increasing recently. These insights can be valuable when assessing a show's value and can help you determine how much you should spend on content acquisition and production. Parrot Analytics' content valuation system, powered by global content demand and supply, can be used to evaluate a show's dollar value contribution to any platform in any region. By utilizing this system, you can gain insight into the ROI of a specific title for any given platform and how a title drives engagement across the rest of the catalog.
Next, it's important to note that "Locke & Key" achieved the peak rank of #532 in Spain and moved up 633 spots in its rank during March 2024. This particular insight can be useful when it comes to programming decisions and when considering your acquisition strategy. The show's rank and performance in a particular market can help determine its value and inform whether it would be a good strategic asset for your streaming platform.
Additionally, it's worth noting that "Locke & Key" ranks in the 95.9th percentile in the drama genre in Spain during March 2024, indicating higher demand than 95.9% of all drama titles in the country. This insight can help in content decisions and can inform what genres to focus on when producing or acquiring new content.
Furthermore, the Parrot Pulse for "Locke & Key" provides an independent measure of its global performance across six dimensions: audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. The show has outstanding worldwide audience demand and good longevity, momentum, and franchisability, indicating its potential for spin-off potential. By utilizing the insight provided by the Parrot Pulse, you can determine the show's fit with your platform and decide on its value.
Finally, "Locke & Key" has a strong market demand in countries such as Russia, United States, Bulgaria, Ukraine, France, Netherlands, Canada, South Korea, and Spain. The show is outperforming the demand of the average TV show in each of these markets and the varying levels of demand across different markets can help in setting up optimal release strategies and pricing based on location.
In conclusion, the demand data surrounding "Locke & Key" can inform a variety of decisions related to content valuation, content acquisition, distribution, and programming. These insights can help you identify the value of a show, how best to position it for success in specific markets, and whether it's a good fit for your platform. By leveraging Parrot Analytics' content valuation system and the Parrot Pulse, you can make more informed decisions regarding your entertainment strategy.
Locke & Key's travelability to Spain in the last 30 days is 67%, which means that the audience demand for Locke & Key is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Locke & Key travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Locke & Key is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Locke & Key, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Locke & Key in Spain. We provide our partners with comprehensive TV industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.