The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have a lot of questions in your mind when making content acquisition or distribution decisions. "Los Gipsy Kings" can provide insights on how demand data can be of great help in decision making.
First, the demand data tells us that "Los Gipsy Kings" had 2.2 times the audience demand of an average show in Spain over the last 30 days, which is good. Comparing this with demand data from the last 90 days, we can infer that the show's demand has been decreasing recently. The show peaked at #1013 but dropped by 120 spots during February in Spain. The high demand score of 2.2 times indicates a strong valuation for the show, which can be leveraged in acquisition or negotiation discussions. The demand drop in February should also be examined – did any external factors trigger this decrease in demand?
Second, the documentary genre had lower demand than other genres in Spain, making "Los Gipsy Kings" an exception to the trend. The show's demand places it at the 98.9th percentile in the documentary genre, which is higher than 98.9% of other documentary titles.
Third, the Parrot Pulse analysis for "Los Gipsy Kings" provides insights on the show's global performance across six dimensions, such as audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. The show has poor travelability, longevity, momentum, franchisability, and reach, which can indicate potential areas of improvement in the show's performance. As a TV executive, you can decide to address these areas during content acquisition or programming decisions.
Fourth, the analysis of "Los Gipsy Kings" shows that the show outperforms the demand of the average TV show in different markets globally. Understanding the demand of the show in different markets can help with distribution decisions, like whether to expand into a region. At the same time, these global insights can help generate ideas for new content acquisition if similar content is popular and in-demand in other markets.
Finally, the show's rolling one-year demand, peak demand, and last thirty-days peak demand can provide a clear indication of the show's trends. In this case, there has been a decrease in the show's popularity over time, but a 63.6% increase in peak demand during the last thirty days. The data suggests that there might be an increasing interest in the show, which is worth monitoring.
Demand data can answer different questions for TV executives, and "Los Gipsy Kings" serves as an excellent example of how powerful demand data can be in decision making. Acquiring content that is in high demand globally or in a particular region can bring in more subscribers, increase retention, and ultimately contribute to the platform's bottom line. Additionally, the data can offer insights on performance trends, identify areas for improvement and help benchmark against competitors, which can be used in programming and acquisition decisions.
This is Los Gipsy Kings's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Los Gipsy Kings travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cuatro‘s Los Gipsy Kings is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cuatro and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Los Gipsy Kings, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on March 18, 2024, 12:45 p.m. PST using global television demand analytics from Parrot Analytics for Los Gipsy Kings in Spain. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.