The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working across various sectors, demand data provides a valuable tool for making more informed content or acquisition decisions. One example of this is the recent performance of the French television series "Lupin" in Spain, measured by Parrot Analytics' demand data. In March 2024, "Lupin" achieved 6.0 times the audience demand of the average TV show in Spain, indicating high demand and popularity.
One of the key uses of demand data is content valuation. By analyzing the dollar value contribution of a specific title to a streaming platform in a given region, decision-makers can determine how much to spend on content. In the case of "Lupin," its consistently increasing demand in Spain may indicate that it could be a strategic asset for a streaming platform.
Demand data can also be used to inform distribution decisions, as it highlights where a title is most in-demand and can help identify new opportunity markets for content distribution. For example, "Lupin" is most popular in France, where its demand is outstanding, but also has good demand in countries such as Italy, Russia, and the Netherlands. Armed with this knowledge, distributors may explore new distribution deals in these markets or consider dubbing or subtitling the show in local languages to increase its appeal.
In addition, demand data enables executives to identify production opportunities that exhibit an opportunity to acquire or produce, such as similar shows that are popular among fans of "Lupin," such as "Loki" or "The Witcher." This type of analysis can inform programming decisions, allowing executives to commission or acquire content that resonates with their existing audience and attracts new subscribers.
Demand data also helps executives address subscriber-related issues such as acquisition and retention. For example, if an executive wants to grow their OTT platform's audience in Spain, they could consider licensing or producing a similar show to "Lupin" to attract subscribers. Alternatively, they could keep existing customers happy by acquiring or producing more content that appeals to their tastes.
Overall, demand data has numerous applications for entertainment executives across various sectors, including but not limited to valuation, distribution, programming, and audience acquisition and retention strategies. By leveraging this data, stakeholders can make data-driven decisions that better position their companies for success in today's competitive entertainment landscape.
Lupin's travelability to Spain in the last 30 days is 40%, which means that the audience demand for Lupin is 40% of the demand in its country of origin, France. Click through to another market to discover how well Lupin travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Lupin.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Lupin from partners like Netflix.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Lupin? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Lupin. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lupin), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lupin, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lupin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lupin, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Lupin in Spain. We provide our partners with comprehensive TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.