The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, understanding audience demand data can help inform strategic content decisions. By analyzing the demand data for "Mar De Plástico" for the month of February 2024 in Spain, we can provide insights into how demand data can be used to make more informed content or distribution decisions.
One of the first insights revealed by the demand data for "Mar De Plástico" is that it has good audience demand, with demand that is 2.5 times the average show in Spain over the previous 30 days. This suggests that the series has strong appeal among Spanish viewers. Furthermore, compared to the series' demand of 2.3 times the average over the last 90 days, the demand for this show has been increasing recently. These insights can help executives assess the potential value of the series to their platform and provide insights into potential revenue streams.
Another important metric to consider is audience engagement, which can help executives to identify the popularity of a show in a given genre. "Mar De Plástico" ranks at the 95.2th percentile in the drama genre in February, indicating that it has higher demand than 95.2% of all drama titles in Spain. This information can help executives to better understand audience preferences and make more informed programming decisions.
Additionally, executives can leverage the demand data to optimize acquisition decisions. By examining the top 10 global markets where "Mar De Plástico" is most in-demand over the last 30 days, executives can determine which markets have the highest demand for the show, and how they compare to other titles on the market. This can inform decisions about where to distribute the content and how to allocate marketing resources.
Another important use case for demand data is content valuation. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region. By applying this approach to "Mar De Plástico" in Spain, executives can better determine the value of the series and assess the potential ROI.
Finally, by analyzing the top shows that fans of "Mar De Plástico" also like, executives can identify potential opportunities to expand their content portfolio or to produce similar content that appeals to the same demographic. This can help inform strategic decisions around new content development or acquisition.
In summary, by leveraging audience demand data like that of "Mar De Plástico", entertainment executives can make more informed decisions around content creation, distribution, programming, and acquisition. Audience demand data helps executives understand which titles and genres are popular, which markets are most engaged, and how much value a series can add to their platform. Ultimately, this can lead to more effective decisions and a more successful content strategy.
This is Mar De Plástico's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mar De Plástico travels internationally.
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Acquire the best shows from partners such as Antena 3 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mar De Plástico), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Antena 3‘s Mar De Plástico is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mar De Plástico, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:43 a.m. PST using global television demand data from Parrot Analytics for Mar De Plástico in Spain. We provide our partners with smart TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.