The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Married At First Sight (AU)" in Spain during March 2024 provides valuable insights for content executives working at various entertainment companies, including SVOD platforms, content distributors, and TV production companies. Here are some ways that demand data can be used to make more informed content, acquisition, and distribution decisions:
1. Content Valuation: The demand data reveals that "Married At First Sight (AU)" has a demand 4.6 times higher than the average title in Spain over the last 30 days. It also ranks at the 99.2th percentile in the reality genre, indicating that it has higher demand than 99.2% of all reality titles in Spain. These metrics highlight the strong demand for the show, which can be used to inform content valuation for the series. For instance, using Parrot Analytics' content valuation system that is based on global content demand and supply, it is possible to determine how much to spend on content and the dollar value contribution of the series, to any platform, in any region.
2. Acquisition Decisions: By examining the top 10 global markets where "Married At First Sight (AU)" is most in-demand over the last 30 days, we can find out that the show outperforms the average TV show by a significant margin in each of these markets. This means that this show has the potential to attract new audiences and can inform acquisition decisions for global licensing deals. Also, demand data reveals that audience demand increased for the show in Spain by 79.4% in March, which could inform acquisition decisions for the show.
3. Programming Decisions: In addition to measuring the overall demand trend for the show, the Parrot Pulse for "Married At First Sight (AU)" also provides an independent measure of its global performance across six dimensions. The results show that the show has good travelability (international demand), good longevity (sustained demand over time), outstanding momentum (pace of growth), okay franchisability (spin-off potential), and good reach (number of people expressing demand for the show). These key performance metrics can be used to optimize programming decisions, such as scheduling, marketing, and release strategy.
4. Content-related decisions: Demand data provides insights that can assist with content-related decisions such as selecting genres that resonate with the audience and identifying what elements of existing content fans like the most. For example, the data here shows that fans of "Married At First Sight (AU)" also like "Married At First Sight (US)", "90 Day Fiancé", "Celebrity Big Brother (UK)" and "Naked Attraction (UK)". This information can be used to inform content development decisions by identifying potential spin-offs, choosing what IP to develop into a franchise, and selecting talent or brands to partner with to expand the audience.
5. Distribution Decisions: Demand data can inform distribution decisions such as identifying which platforms should be targeted for the distribution of the content. The data can also be used to benchmark the performance of shows against others available on the market, compare the performance of shows on a 1-year rolling basis vs. the last 30 days, and monitor how effective marketing campaigns are around a particular show.
In summary, understanding demand data provides a wealth of insights for entertainment executives across the entire content value chain. By leveraging Parrot Analytics' demand data and using it to make more informed content, acquisition, distribution, and programming decisions, entertainment companies can drive better business outcomes and maximize the value of their content.
Married At First Sight (AU)'s travelability to Spain in the last 30 days is 17%, which means that the audience demand for Married At First Sight (AU) is 17% of the demand in its country of origin, Australia. Click through to another market to discover how well Married At First Sight (AU) travels internationally.
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Acquire the best shows from partners such as Nine Network to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Married At First Sight (AU)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Married At First Sight (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Married At First Sight (AU), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Married At First Sight (AU) in Spain. We provide our partners with extensive TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.