The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions about the content you finance, produce, distribute or stream. Parrot Analytics is a global platform that can help you use demand data to power your decision-making. By looking at demand data for a popular show like "Masha And The Bear," you can see how demand data can be used to make more informed decisions regarding content valuation, programming, distribution, and acquisition.
Firstly, content valuation is essential to understand how much a title is worth. Parrot Analytics' content valuation system uses demand data to determine how much a series worth - its dollar value contribution to a platform in any region. "Masha And The Bear" has demand 14.1 times greater than the average show in Spain, indicating that it is a highly valuable asset. The valuation system also helps quantify the platform-specific marginal revenue contribution and how the title drives engagement across the rest of the catalog. As "Masha And The Bear" has a high comedic genre rank of 99.8th percentile in Spain, it is driving engagement for that genre across platforms.
Furthermore, using demand data can help with subscriber acquisition and retention. By understanding audience preferences and behavior, you can select which titles to acquire, produce, or stream that retain your audience or appeal to new subscribers. In February, demand for "Masha And The Bear" increased by 5.4%, showing that it could attract and retain more subscribers and revenue. By examining other shows "Masha And The Bear" fans are also likely to enjoy, such as "Bluey" and "PAW Patrol," you can pinpoint other series to acquire or produce.
Demand data can also inform supply and demand decisions by understanding which types of content exhibit opportunity to acquire or produce. Understanding the most popular genres and taste clusters in specific markets can create a data-driven strategy that helps to maximize content investments, and Parrot Analytics provides that information. For "Masha And The Bear," its travelability and success in international markets, such as Brazil, Italy, and the United States, indicate it could be a sustainable source of revenue. As we see from the top 10 global markets for the show, it outperforms the demand of average TV shows in each of these markets.
Demand data can also help with pre-release marketing by ensuring that your marketing campaigns are optimized for success. The show's momentum in Spain shows that its marketing is effective, and utilizing this information can help create successful pre-release marketing strategies.
Finally, demand data may reveal under-monetized titles, help map local whitespace, and enable competitive benchmarking. By examining the results for "Masha And The Bear" versus other shows available in Spain, it is possible to compare performance and gauge success. The show's demand has been increasing recently, indicating that it may continue to drive engagement and revenue for a long time to come.
Overall, demand data is crucial to creating successful content strategies, making informed decisions on content valuation, investment, and distribution. By using Parrot Analytics's demand data to study the success of shows like "Masha And The Bear," entertainment executives, TV financing companies, content distributors, and linear or pay TV networks can make data-driven decisions that can lead to long-lasting success.
Masha And The Bear's travelability to Spain in the last 30 days is 37%, which means that the audience demand for Masha And The Bear is 37% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha And The Bear travels internationally.
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Acquire the best shows from partners such as Russia-1 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Masha And The Bear), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Russia-1 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha And The Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha And The Bear, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 2:07 a.m. PST using television demand data from Parrot Analytics for Masha And The Bear in Spain. We provide our partners with comprehensive SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.