The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive who is working on a content acquisition decision for a streaming platform in Spain, analyzing the demand data for "MasterChef Junior (US)" in Spain during December 2023 can be highly beneficial. By looking at the Parrot Analytics demand data, executives can determine the show's popularity in the market and understand how it performs against other titles. It can also assist them in making more informed content-acquisition decisions by assessing the popularity of specific genres and analyzing the success of similar shows that viewers enjoy.
Parrot Analytics' content valuation system relies on demand data and reveals the dollar value contribution of any title to any platform in any region. With demand for "MasterChef Junior (US)" having been 2.5 times the average show in Spain over the last 30 days, it shows a positive demand trend, which means it could be a potentially valuable asset for the platform.
In addition, the show has had an excellent demand in its number one global market: the United States, where demand for the show was 7.1x the average. Executives can note that this show might attract US subscribers to a Spanish streaming platform. With a travelability measure at okay levels, "MasterChef Junior (US)" is performing well in the international market, and it has good longevity, indicating steady demand over time.
One of the critical questions that executives have to answer is whether to acquire a show for their platform. Parrot Analytics demand data and the demand spike in late December for "MasterChef Junior (US)" can make an accurate prediction of its success in Spain, indicating that it could be an excellent investment for the streaming platform. Furthermore, executives can use Parrot Analytics' demand data to make informed programming decisions, such as deciding on the optimal release strategy and pricing or identifying the most popular genres in the local market.
Demand data can also aid entertainment talent agencies and TV production companies in their content creation decisions by uncovering the most demanding talent, best partners, and optimal spin-offs or franchises. By comparing the performance of "MasterChef Junior (US)" on a rolling year basis vs. the last 30 days, executives can identify the recent increase in the show's popularity, leading to a decision that "MasterChef Junior (US)" is a potentially valuable asset.
Finally, the demand data can help content distributors deal with decisions concerning supply-demand and where to channel a show to its most demanding audience. Parrot Analytics' demand data provides greater insight into the show's performance, answering questions such as, "what are the most popular genres in my local market?" and "How popular is my show relative to the market average?" Overall, Parrot Analytics' demand data can aid entertainment executives in making more informed decisions and acquiring, distributing, or creating successful content.
MasterChef Junior (US)'s travelability to Spain in the last 30 days is 7%, which means that the audience demand for MasterChef Junior (US) is 7% of the demand in its country of origin, United States. Click through to another market to discover how well MasterChef Junior (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s MasterChef Junior (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for MasterChef Junior (US), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for MasterChef Junior (US) in Spain. We provide our partners with deep television series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.