The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, studying the data on shows like "Miraculous: Tales Of Ladybug And Cat Noir" can give you important insights that can guide better content decisions and help you create value for your audience. For this purpose, we can provide you with some questions that will help you understand how demand data relates to content valuation and how it can help you:
1. How can you determine the baseline value of a title, and what factors determine its worth?
Content valuation uses demand data to answer this question and determine how much a specific series is worth to a streaming platform in terms of its ability to attract and retain subscribers. In the case of "Miraculous: Tales Of Ladybug And Cat Noir," the show's recent performance in Spain is exceptional, with demand for the show increasing by 126.7% in March. It has also been growing in popularity over the past year, although its average demand has slightly decreased.
2. How can you evaluate the value of a content library, and how can you quantify it over time?
Demand data enables you to assess a content library's value and how it contributes to a platform over time. By looking at the global performance of "Miraculous: Tales Of Ladybug And Cat Noir," you can see that it achieves outstanding audience demand across all platforms and has excellent travelability, which measures a show's international demand relative to its home market. In Spain, its demand was 26% of the demand in its country of origin. It also has exceptional longevity, measured by how well audience demand is maintained over time, and has outstanding momentum, indicating its fast pace of growth.
3. How can you use demand data to make acquisition and distribution decisions?
Analyzing demand data for a specific show can help you determine whether it would be a good acquisition or distribution opportunity. For example, "Miraculous: Tales Of Ladybug And Cat Noir" is very popular in the United States, with outstanding audience demand of 23.3x. It also performs exceptionally well in other countries, with results indicating outstanding demand for the show in France, Bulgaria, Romania, Mexico, Poland, the United Kingdom, and Germany.
4. How can you use demand data to make programming decisions?
You can use demand data to determine what type(s) of content to acquire or produce, which genres are resonating most with your current audience, and what genres should be focused on to attract new subscribers to your SVOD service. The Parrot Analytics demand data points out that "Miraculous: Tales Of Ladybug And Cat Noir" is performing particularly well in the animation genre (in the 97.9th percentile), and that shows like "Spongebob Squarepants," "Sesame Street," and "My Little Pony: Friendship Is Magic" are appealing to the same audience.
5. How can you use demand data to identify titles that will keep your audience happy and attract new subscribers to your platform?
Demand data can be used to determine which titles will keep your current audience happy and attract new subscribers to your platform. By understanding which shows are more in demand by your audience, you can better curate your content library and make informed programming decisions. Analyzing the Parrot Analytics data on "Miraculous: Tales Of Ladybug And Cat Noir" can identify it as a show with exceptional audience demand, making it a good candidate for programming decisions aimed at retaining customers and attracting new subscribers to your platform.
In conclusion, using demand data to assess a TV series' performance, as seen through the example of "Miraculous: Tales Of Ladybug And Cat Noir," can inform programming, acquisition, and distribution decisions. It can also provide content valuation insights to guide strategic decisions and optimize the value of a show to any platform in any region. As an entertainment executive, understanding demand data within different contexts and markets should be a part of your toolkit to make informed and beneficial content decisions.
Miraculous: Tales Of Ladybug And Cat Noir's travelability to Spain in the last 30 days is 40%, which means that the audience demand for Miraculous: Tales Of Ladybug And Cat Noir is 40% of the demand in its country of origin, France. Click through to another market to discover how well Miraculous: Tales Of Ladybug And Cat Noir travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TF1‘s Miraculous: Tales Of Ladybug And Cat Noir is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miraculous: Tales Of Ladybug And Cat Noir, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Miraculous: Tales Of Ladybug And Cat Noir in Spain. We provide our partners with valuable TV analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.