The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
From the data available on the Parrot Analytics platform, we can see that "Modern Family" is a highly in-demand TV show globally, with exceptional demand across six dimensions. This show has been on air since 2009 and has run for 11 seasons, ending in 2020. Although the show is no longer in production, it continues to maintain high levels of demand.
OTT platforms and TV networks can leverage this demand data to determine how much the show is worth in terms of content valuation. For example, Parrot Analytics' content valuation system can reveal the dollar value contribution of "Modern Family" to different platforms in different regions. Thus, TV executives can use this information to make more informed acquisition or distribution decisions.
One key insight from the demand data is that "Modern Family" has higher audience demand than 99.4% of all romance titles in Spain, making it a great show to retain or acquire audiences interested in the romance genre. In addition, the Parrot Pulse analysis provides information on the show's performance across six dimensions, such as reach and momentum, which can help guide programming and marketing decisions.
Another valuable use of demand data is to identify other shows that fans of "Modern Family" are interested in. This information can then be used to inform recommendations or bundling strategies for OTT platforms and pay TV networks.
Examining the show's performance in different markets can also inform decisions around content acquisition and production. For example, "Modern Family" has outstanding demand in markets such as the United States, the United Kingdom, Canada, China, Germany, Brazil, India, France, and Australia. By looking at the travelability of the show, TV executives can decide which regions to target for global content expansion.
In summary, demand data can be highly valuable for OTT platforms, TV networks, and production companies looking to make more informed content, acquisition, distribution, or programming decisions. "Modern Family" is an example of a TV show with exceptional demand across different dimensions, making it a valuable asset for any platform looking to attract and retain audiences.
Modern Family's travelability to Spain in the last 30 days is 27%, which means that the audience demand for Modern Family is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Modern Family travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Modern Family is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Modern Family, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 11:05 p.m. PST using global tv demand metrics from Parrot Analytics for Modern Family in Spain. We provide our partners with smart TV series capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.