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TV ratings for Mr Inbetween in Spain. FX TV series

Mr Inbetween

Original TV Network:
FX
Genre:
Drama
Release type:
Network
IMDB Rating:
8.6

In Mr Inbetween, Ryan plays "Ray Shoesmith," a father, ex-husband, boyfriend and best friend: tough roles to juggle in the modern age. Even harder when you're a criminal for hire.

How well is this TV series doing in Spain?

Last 30 days
3.9x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Making Informed Content Decisions: How Demand Data Can Guide Strategy for TV Executives

Parrot Analytics Insights - February 2024

Informed content decisions can make or break a TV show. Content creators and distributors have to navigate a variety of challenges such as accurately valuing a show, choosing the right platforms for distribution, and making programming decisions based on audience preferences. Without awareness of the global audience demand, the risk of failure can be significantly high. Here, we will use "Mr Inbetween" as a case study to explain how demand data can help content executives make informed content, acquisition, distribution, and programming decisions.
"Mr Inbetween" has been critically acclaimed and has a following in Spain. According to our demand data, during February 2024 in Spain, this show had 3.7 times the audience demand of the average show, indicating that it has good demand. The price of a show from a rights holder's perspective can vary depending on its valuation. With our content valuation system based on demand data, content executives can estimate and quantify how much to spend on content. For example, executive producers and programming directors can look at our content valuation system to assess the baseline value of "Mr Inbetween," evaluate the show's ability to drive subscriptions and mitigate churn, and calculate the ROI the show will bring for different platforms, including estimating the platform-specific marginal revenue contribution.
Aside from content valuation, executives also need to pay attention to other dimensions of demand. Momentum, which measures the pace of growth, provides insight into how a show is doing in the market. In the case of "Mr Inbetween," demand spiked in late February 2024, which could indicate that interest in the show is growing. Longevity is another dimension that executives should take into consideration when deciding whether to acquire a show. For "Mr Inbetween," the show has maintained good audience demand over time, indicating that it has staying power. Additionally, by examining the top 10 global markets where "Mr Inbetween" is most in-demand over the last 30 days, executives can gauge how this show would do in different territories and make informed distribution decisions. For instance, this show is very popular in its country of origin, Australia, and is currently experiencing good demand across the globe.
Moreover, mining our demand data offers the opportunity to focus on the specifics of an audience's interests. This type of insight is beneficial for licensees of content as they calibrate their activities to ensure that they are investing in content that will resonate with their viewers. In the case of "Mr Inbetween" our demand data reveals that fans of the show also seem to enjoy science fiction shows. This insight can be helpful when deciding what to recommend to viewers or which content to acquire for a platform. It can also aid in understanding specific genres that audiences may be interested in across different markets.
Lastly, demand data can help executives identify under-monetized or growth potential content. For instance, comparing "Mr Inbetween" performance on a one year rolling basis against the last 30 days reveals that the show's demand has increased by 29.6% recently, indicating that executives may need to pay closer attention to the show's growth potential. Understanding under-monetized content can help executives identify new opportunity markets for content distribution they might not have previously considered.
In conclusion, our demand data provides a wealth of opportunity for content executives to make more informed content, acquisition, distribution, and programming decisions. Whether it is valuing a show, estimating the ROI of a series, making programming decisions, or identifying growth potential content, Parrot Analytics' demand data offers a competitive edge and a nuanced understanding of the dynamics of audience demand for a specific title.

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More news about Mr Inbetween:

How fast is demand for Mr Inbetween growing?

Last 30 days
-3.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in Spain for Mr Inbetween to the preceding 30 days: Demand has decreased by -3.8%

Drama performance

Last 30 days
96.7% Percentile rank
Mr Inbetween ranks at the 96.7th percentile in the Drama genre. This means Mr Inbetween has higher demand than 96.7% of all Drama titles in Spain
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
24% Travelability to Spain

Mr Inbetween's travelability to Spain in the last 30 days is 24%, which means that the audience demand for Mr Inbetween is 24% of the demand in its country of origin, Australia. Click through to another market to discover how well Mr Inbetween travels internationally.

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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mr Inbetween.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mr Inbetween from partners like FX.

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Fuse art with science for the next global hit

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Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Are you seeking distribution for Mr Inbetween? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mr Inbetween. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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Acquire the best shows from partners such as FX to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mr Inbetween), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
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    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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How popular is Mr Inbetween around the world?

Our TV audience measurement dataset is truly global. Discover how popular FX‘s Mr Inbetween is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Mr Inbetween also watch:

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Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr Inbetween, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been regenerated on March 18, 2024, 12:42 p.m. PST using television demand metrics from Parrot Analytics for Mr Inbetween in Spain. We provide our partners with essential television workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.