The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today face an ever-increasing variety of challenges in keeping their platforms relevant and engaging for audiences. The fierce competition between platforms makes it necessary to continually improve their programming and content acquisition decisions. This is where Parrot Analytics comes in, with our content demand measurement system giving executives across the entertainment sector the tools to make more informed decisions on content valuation, acquisition, distribution, and programming.
Let's take a look at "Naked And Afraid" as an example of how demand data can be used to make informed decisions. With demand data, executives can quantify the dollar value contribution of this show to any platform in any region. We can see from the analysis that the show has 2.3 times the audience demand of the average show in Spain over the last 30 days, indicating good demand overall. This level of demand is only achieved by 8.6% of all TV shows, implying that the show has a devoted audience. However, "Naked And Afraid" has been experiencing a decrease in demand recently, compared to its demand of 2.5 times the average over the last 90 days. With such information, executives can make more accurate valuations of the show and understand how its demand is changing over time.
One key factor that affects content valuation is the popularity of a show or IP globally. Demand data can help with this, providing answers to questions such as what content is most popular in a particular market or on a global scale. For example, we can see from the analysis that the United States is the top global market for "Naked And Afraid" with outstanding audience demand of 9.4x, followed by the Netherlands where demand is also outstanding. This information can be useful for executives looking to make informed decisions about the global potential of a particular show or IP.
Demand data can also help with programming decisions, such as determining the best release strategy, as well as providing insights into audience preferences and behaviors. By analyzing the top 10 shows that "Naked And Afraid" fans also like, executives can gain insight into audience tastes and preferences, which can inform programming decisions and content acquisition.
Demand data can also help with distribution decisions and identifying opportunities for supply. By examining the top markets where "Naked And Afraid" is most in-demand over the last 30 days, executives can identify markets with the potential for future growth of the show. For example, in Canada and the United Kingdom, demand for the show is outstanding, while in markets such as China and Brazil, demand is good.
In conclusion, demand data is a key tool for entertainment executives in making informed decisions on content valuation, acquisition, distribution, and programming. Using the example of "Naked And Afraid," we have demonstrated how demand data can provide insights into the popularity of a show in a particular market, its global potential, and audience preferences and behaviors. With demand data, executives can make more informed decisions that will support the growth and success of their platforms.
Naked And Afraid's travelability to Spain in the last 30 days is 7%, which means that the audience demand for Naked And Afraid is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Naked And Afraid travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Naked And Afraid is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naked And Afraid, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Survival Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Naked And Afraid in Spain. We provide our partners with extensive TV insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.