The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, demand data can be a powerful tool in guiding your decision-making process. This is illustrated with the analysis of "Nasdrovia", a TV series that premiered in 2020 and ended in 2022 with two seasons. In March 2024, overall demand for "Nasdrovia" in Spain was 3.1 times higher than the average TV show, indicating a good level of audience demand.
One way that demand data can be utilized is in content valuation. Using demand data, executives can estimate the value of a title, calculate the ROI of a specific title, and even assess a TV series' ability to drive subscriptions and mitigate churn. Therefore, as an executive, you can utilize demand data to assess the potential value of "Nasdrovia", not just in Spain, but also in other countries where it is being watched.
Moreover, assessing the demand for "Nasdrovia" helps in making content acquisition decisions. You can determine if acquiring this title is worth the investment based on its demand. Additionally, "Nasdrovia" ranks high in the comedy genre (97.1th percentile) and is popular among fans of other TV series such as "Chérif" and "Rocco Schiavone", information which can guide executives in accessing content popularity and considering potential acquisition opportunities.
By examining the top 10 global markets where "Nasdrovia" is most in-demand, executives can determine which markets are most interested in the show. In this case, Spain appears to be the top market for "Nasdrovia", with demand at a good level. Other countries with okay demand for the show can be considered as potential markets to expand into.
Finally, analyzing the momentum, longevity, travelability, and franchisability of a TV show can inform programming decisions. For instance, although "Nasdrovia"'s momentum reflects poor growth, it has shown increased popularity in Spain and a .5% increase when comparing its performance in the last 30 days with a 1-year rolling basis. Additionally, the franchise potential of the show is poor, so sequels or spin-offs may not be viable. In conclusion, demand data is an important tool for executives to make more informed content and programming decisions, acquisition and distribution deals, and to gauge potential audience interest in expanding into new markets.
This is Nasdrovia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Nasdrovia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Movistar+‘s Nasdrovia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Movistar+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nasdrovia, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Nasdrovia in Spain. We provide our partners with meaningful TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.