The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make more informed content decisions, and the case of "NCIS: Hawai'i" in Spain is an excellent example to illustrate this point.
Firstly, the data shows that "NCIS: Hawai'i" has been performing well in Spain, with 3.4 times the audience demand of the average show in Spain over the last 30 days, placing it in the top 8.6% of all TV shows in terms of demand. Therefore, it is a show that is worth considering for acquisition or distribution in that region. Additionally, in terms of content valuation, knowing the dollar value contribution of any title to any platform, in any region, can help to estimate the ROI a specific title will bring for any given platform.
Furthermore, it's worth noting that the show's demand has been increasing recently, and it achieved a peak rank of #415 in Spain, moving up in rank by 712 spots during February. This increase in demand also shows that the show has a growing audience in Spain and could potentially attract more subscribers to a streaming platform.
Another valuable insight we can obtain from the demand data is its genre percentile, which indicates that NCIS: Hawai'i ranks at the 96.6th percentile in the drama genre, making it an excellent choice for audiences who enjoy this type of content. Moreover, knowing which TV shows audiences also like, such as "NCIS: Los Angeles," "FBI: Most Wanted," and "Law & Order: Special Victims Unit," can help executives make more informed content decisions, such as developing similar genres or acquiring similar titles.
It's also essential to highlight that the demand for "NCIS: Hawai'i" in Spain increased by 64.9% during February, with its peak demand occurring in mid-February. This information can help executives refine their programming decisions by scheduling the show's premieres or repeats during high-demand periods, which can potentially increase engagement and retain customers.
Finally, by comparing the performance of "NCIS: Hawai'i" on a one-year rolling basis with the last 30 days, we can see that the show's demand has increased by 18.7%. Knowing if a show is increasing or decreasing in popularity is a crucial insight for decision-makers, as it can help them make more informed decisions when seeking to acquire or develop a new title.
In summary, demand data provides valuable insights for decision-making, such as content valuation, acquisition, distribution, and programming decisions, and executives should leverage this data to make more informed decisions. Using the case of "NCIS: Hawai'i" in Spain, we have seen how demand data can be used to assess a show's performance, its travelability, longevity, momentum, franchisability, and reach across international borders, providing valuable insights for executives to make content-related decisions.
NCIS: Hawai'i's travelability to Spain in the last 30 days is 34%, which means that the audience demand for NCIS: Hawai'i is 34% of the demand in its country of origin, United States. Click through to another market to discover how well NCIS: Hawai'i travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s NCIS: Hawai'i is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NCIS: Hawai'i, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:41 a.m. PST using global tv demand metrics from Parrot Analytics for NCIS: Hawai'i in Spain. We provide our partners with deep media industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.