The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or TV executive, you want to make informed decisions about your content library, content valuation, and program scheduling. Demand data provides you with insights that can help ensure you are allocating resources wisely. Using the show "Not Going Out" as an example, here are some of the questions demand data can answer:
- How much is my show worth in Spain or any other global market? What is the baseline value of a title, and how is my series performing as an acquisition-driving or churn-reducing title?
The demand-driven content valuation system powered by global content supply and demand data can give you insights into the dollar value contribution of any title to any platform in any region. Hence, demand data can help you determine how much to spend on content and precisely estimate the worth of your show in Spain or any other global market.
- Where is my show in-demand?
Demand data can be used to track the global performance of your show across different platforms, giving you an accurate portrayal of its demand in countries like the UK, Hungary, Bulgaria, France, Spain, the US, Norway, Australia, or Canada. Furthermore, mapping local whitespace using demand data can help executive identify potential new markets for growth and expansion in specific regions.
- How popular is my show in Spain or any other global market?
Demand data can provide you insights into the popularity of your show relative to average TV titles, information on its ranking, and comparisons of its demand over different time intervals. By examining whether shows like "Not Going Out" are more popular in specific regions, executives can make intelligent content acquisition decisions that drive engagement and subscribers.
- Which elements of existing content do fans like the most?
Demand data can provide you with insights into the preferences of your current audience by identifying taste clusters and browsing behavior. Understanding viewer preferences helps in improving production service by optimizing your content for success.
- What type(s) of content exhibit an opportunity to acquire or produce?
Demand data gives executives insight into which genres and categories of content have high demand, allowing them to capitalize on specific gaps or trends in the market. OTT platforms and SVOD platforms can actively determine which type of content to acquire or produce in a bid to attract new subscribers, based on their audience's preferences.
By leveraging demand data on "Not Going Out," executives can source insights to make better-informed decisions about content valuation, production, distribution, and programming for their global market.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Not Going Out is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Not Going Out, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 3:51 p.m. PST using global demand data from Parrot Analytics for Not Going Out in Spain. We provide our partners with deep TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.