The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are no doubt always making decisions on content acquisition, creation, distribution and programming. Being armed with demand data can give you critical insight into consumer preferences and trends, and provide you with more in-depth analysis for making informed decisions. One example of the power of demand data can be seen in "Odd Taxi" in Spain.
Using demand data on "Odd Taxi," we can learn a lot about the show's popularity. For example, the show has continually been in high demand over the last month in Spain, with audience demand for "Odd Taxi" being 3.8 times the average TV show in the country during this period. This level of demand is exceptional, with only 8.6% of all TV shows surpassing it. However, compared to its demand over the last 90 days, demand for this show has been decreasing. Understanding the trend of demand is essential to help make decisions around promotion, licensing, and renewal.
"Odd Taxi" has also seen an increase in its rank by 166 spots in March, putting it at position #505 in Spain, indicating that it is becoming even more popular in that country. Understanding how a show's ranking changes over time is important for evaluating the performance of the show.
The content that fans of "Odd Taxi" also enjoy provides valuable insight into audience preferences. By analyzing data on what other shows these fans watch, we can identify what types of programs and genres might be popular among this audience.
Demand data also indicates the audience's preference for the genre, as "Odd Taxi" is performing at the 97.6th percentile in Spain during March, indicating that it has higher demand than 97.6% of all comedy titles in the country in the same period. This information can help the executives to understand what kind of content they should program or acquire.
Demand data can help TV executives to make informed decisions in content acquisition and distribution. For example, if a show has high audience demand in a particular country, executives can make data-driven decisions about the best ways to distribute the show or contextualize their marketing strategy in this particular market. Understanding where the show has its highest demand can help studios and distributors to make informed decisions on global expansion and content investment strategy in other markets.
Moreover, understanding the demand data on a show's longevity, momentum, reach and potential franchisability can be useful in making decisions around licensing, renewal, and merchandising. Using demand data from a diverse range of markets for a particular show can also help executives to identify the best platforms to distribute and target their content.
Furthermore, content valuation can provide a more in-depth analysis of a show's value by leveraging the power of demand data. For instance, content value is usually measured based on the viewership metrics it can generate. Hence it's essential for TV executives to evaluate the content using Parrot Analytics demand data to obtain quantitative audience measurement. Parrot Analytics content valuation system is powered by global content demand and supply, which enables executives to have a value-driven strategy in their respective market.
In summary, TV executives can make informed content decisions by analyzing demand data for a particular show, which can reveal insights into audience preferences, content valuation, and global trends. By using demand data to answer critical questions on content valuation, global expansion, and audience attraction, executives can align their content investment strategy with audience demand to improve their ROI.
Odd Taxi (オッドタクシー)'s travelability to Spain in the last 30 days is 50%, which means that the audience demand for Odd Taxi (オッドタクシー) is 50% of the demand in its country of origin, Japan. Click through to another market to discover how well Odd Taxi (オッドタクシー) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Odd Taxi (オッドタクシー).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Odd Taxi (オッドタクシー) from partners like TV Tokyo.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Odd Taxi (オッドタクシー)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Odd Taxi (オッドタクシー). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Odd Taxi (オッドタクシー)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Odd Taxi (オッドタクシー), including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Odd Taxi (オッドタクシー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Odd Taxi (オッドタクシー) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Odd Taxi (オッドタクシー), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Odd Taxi (オッドタクシー) in Spain. We provide our partners with extensive OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
