The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you to make more informed content, acquisition, distribution, and programming decisions. In the case of the TV show "Oddbods" in Spain, Parrot Analytics' demand data reveals several insightful points that can help you to make strategic decisions.
Firstly, "Oddbods" has 3.0 times the audience demand of the average show in Spain over the last 30 days, indicating good demand for the show. Additionally, its rank moved up by 1368 spots during March, indicating increasing popularity. You can use this data to value the show and determine its contribution to any platform in any region. Knowing the demand data can help you to determine how much to spend on content and how much a specific title will bring in revenue to the platform.
Secondly, "Oddbods" has exceptional travelability, as its global audience demand across all platforms is outstanding. This means that the series has significant international demand, making it a viable choice for a platform looking to expand its global reach.
Thirdly, the show's longevity and momentum are outstanding. Longevity measures how well audience demand is maintained over time, and for "Oddbods", this is above average. Its momentum measures the pace of growth, which is likewise exceptional. You can use this data to estimate the expected future performance of the show and make more informed programming decisions.
Fourthly, the spin-off potential or franchisability of "Oddbods" is outstanding, which offers an opportunity to monetize the show further through spin-offs or franchises. You can use this data to determine how to further monetize the show and use it to drive engagement across your platform's catalog.
Finally, the show outperforms the demand of the average TV show in each of its top 10 global markets, including the United States, the United Kingdom, Indonesia, Malaysia, the Philippines, Brunei, Brazil, Mexico, and Russia. You can use this data to map local whitespaces, assess the value of exclusivity, and evaluate whether to release the content simultaneously in all markets or stagger the release to optimize demand.
In conclusion, the demand data for "Oddbods" in Spain reveals several insights that can help you to make more informed content, acquisition, distribution, and programming decisions. By using this data, you can determine the show's market value, adjust programming strategy, monetize the show better, and optimize the release strategy to maximize viewer engagement.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Oddbods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oddbods, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Oddbods in Spain. We provide our partners with comprehensive television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.