The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, the demand data for 'Om Nom' in Spain for February 2024 provides useful information in making a range of content decisions, including acquisition, distribution, and programming. By analyzing this data, we can answer several critical questions that entertainment executives may have, as below:
- Content Valuation: How much is Om Nom worth in Spain? By using demand data, executives can quantify the dollar value of a title or a library of content to assess whether it's worth investing. With the demand for Om Nom being 2.3 times the average over the last 30 days in Spain, and the show achieving 97.0th percentile in the family genre, Om Nom has higher demand than 97.0% of all the family titles in Spain. Its significant audience demand makes it a valuable asset for any platform looking to acquire or retain subscribers.
- Programming Decision: How could Om Nom perform better? Om Nom achieved peak rank #760 in Spain, and with a rising trend of demand, its audience appeal is getting stronger. One insight that entertainment executives can gain is that demand spiked in mid-February 2024, which could be an opportunity to plan around such spikes to promote the series further.
- Distribution Decision: Where should Om Nom be distributed? Executives can rank regions by demand and take into account factors such as travelability to decide where to distribute the show. According to the data, Russia is 'Om Nom's' number one global market, followed by Ukraine, and the show outperforms the demand for an average TV show in all of its top 10 markets, including India, Poland, Germany, and the United States. By ranking by audience demand, Om Nom will see better viewership and improved revenue.
- Acquisition decision: How much should we spend on this popular show? Om Nom has mass appeal to preschoolers and its worldwide audience demand across all platforms is outstanding. By analyzing demand data, executives can quantify the marginal revenue contribution of Om Nom and decide how much to spend on it. The demand for 'Om Nom' in Spain was 36% of the demand in its country of origin, the United Kingdom, showing that global demand can be an opportunity to acquire it without overpaying.
- Content Recommendation: Which similar titles should be acquired or produced? To recommend movies or other shows of Om Nom's kind, executives can use the list of other shows that fans of "Om Nom" also like, such as "Kuma Kuma Kuma Bear (くまクマ熊ベアー)", "The Peripheral", "House Of The Dragon", and "Smother." This data can be used to acquire similar titles to Om Nom in Spain or any other market where it has high demand.
All in all, demand data insights are an essential aspect of content monetization. Parrot Analytics' content valuation system can help entertainment executives make informed decisions in all aspects of content creation, programming, distribution, and acquisition. Utilizing this system to analyze a show's demand information can provide insights into its performance, target audience, and potential success on various platforms. 'Om Nom's' demand in Spain in February 2024 illustrates how executives can use demand data to refine their decision-making process to achieve targeted outcomes.
Om Nom's travelability to Spain in the last 30 days is 19%, which means that the audience demand for Om Nom is 19% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Om Nom travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Ketchup TV‘s Om Nom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Ketchup TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Om Nom, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:42 a.m. PST using demand metrics from Parrot Analytics for Om Nom in Spain. We provide our partners with meaningful TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.