The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions related to your OTT platform or TV network, then analyzing audience demand data can provide valuable insights.
For example, let's take the recent example of "Ordeal By Innocence" in Spain in March 2024. By examining Parrot Analytics' metrics, we can see that the show has good audience demand in Spain, with 2.4 times the audience demand of the average show in the country over the last 30 days. Furthermore, the show moved up in rank by 420 spots during March, indicating an increase in demand.
Demand data can also provide insights into the performance of a title in its genre. For "Ordeal By Innocence", the show is in the 94.9th percentile in the drama genre in Spain, meaning that it has higher demand than 94.9% of all drama titles in the country. This information can be useful for programming decisions related to genre-specific content.
In addition to genre-specific analysis, demand data can also inform decisions regarding content acquisitions and library valuation. For instance, using Parrot Analytics' content valuation system, a TV executive can determine the value of "Ordeal By Innocence" to their platform or network. Parrot Analytics' system is based on global demand data, providing a dollar-value contribution of any title, in any region, to any platform.
Moreover, demand data can give insight into a title's travelability. For "Ordeal By Innocence", its travelability is poor based on Parrot Analytics' metrics. This can help TV executives assess if acquiring this title for other international markets would be profitable.
Examining audience demand data can help entertainment executives make informed decisions about factors such as optimization for success, supply and demand, competitive benchmarking, and franchisability, among others. If you're looking to make more data-driven and profitable decisions, then mining demand data is a great first step.
Ordeal By Innocence's travelability to Spain in the last 30 days is 121%, which means that the audience demand for Ordeal By Innocence is 121% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Ordeal By Innocence travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ordeal By Innocence), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Ordeal By Innocence is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ordeal By Innocence, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Ordeal By Innocence in Spain. We provide our partners with essential TV industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.