The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives and decision-makers often face a challenging task of determining which shows to invest in, distribute, or acquire. This is where Parrot Analytics' demand data can help. One case in point is evaluation of "Our Flag Means Death" show in Spain in March 2024, with its 7.3 times higher demand than the average show in the country.
One way entertainment executives can use demand data is to perform content valuation that reflects the show's true value to the platform. Demand data can answer numerous questions such as how much the show is worth, how it drives engagement across other catalog titles, and how effectively it drives subscriptions or mitigates churn. The Parrot Analytics content valuation system considers demand data to identify the dollar value contribution of any show to any platform, anywhere in the world.
Demand data can also help evaluate the global market appeal or travelability of a series. Decision-makers can use demand data to determine which elements of content fans like most, what upcoming productions are optimized for success, or which genres are resonating with audiences. Additionally, it can inform which titles are essential to acquire or produce.
Furthermore, demand data can provide insight into subscriber retention and acquisition. Decision-makers can leverage demand data to find out which titles they should buy to keep or attract audiences. Additionally, it can uncover under-monetized titles and reveal new opportunity markets for content distribution. By using demand data, executives can make informed decisions on content investment, acquisition, distribution, programming, and franchise development.
Finally, demand data can inform a range of marketing-related factors such as release strategy, pre-release marketing, and optimizing partnerships with talent and brands. By examining audience demand data, executives can evaluate the show's momentum and longevity, and assess our well it holds its audience over time. They can also measure how well content performs in different international markets and ascertain which international markets offer the best opportunity for expansion.
In conclusion, Parrot Analytics' demand data, such as that provided for the "Our Flag Means Death" TV show in Spain for March 2024, is critical for making informed business decisions across the streaming, TV, and entertainment industries. It can inform content decisions, franchise monetization, acquisition, distribution, and programming while mitigating the risks of content investment.
Our Flag Means Death's travelability to Spain in the last 30 days is 30%, which means that the audience demand for Our Flag Means Death is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Our Flag Means Death in Spain. We provide our partners with smart TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.