The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions, acquisition decisions, and distribution decisions. One way to achieve this is by leveraging demand data. In this article, we will demonstrate how analyzing the demand data of a show like "Overhaulin'" in Spain during March 2024 can help executives make informed decisions.
Firstly, demand data can inform content valuation. By analyzing the demand data, executives can determine the value of a show and the contribution it makes to the platform or streaming service. "Overhaulin'" has 2.8 times the audience demand of the average show in Spain over the last 30 days, indicating good demand, and higher than 8.6% of all TV shows. Its demand has been increasing recently compared to the last 90 days. This data indicates that the show has value to the platform.
Secondly, demand data informs programming decisions. Executives can use this information to optimize the content release strategy. The show had a spike in demand in late March in 2024, indicating a localized uptick in demand. With respect to viewing bowing to trends, executives could leverage the spike to optimize the premiere release strategies at the beginning of Q2 2024.
Thirdly, executives can use demand data to make acquisition decisions. By analyzing the comparative performance of the show to other titles in the genre, executives can determine the performance of the show in the market. A comparison of shows that fans of "Overhaulin'" also like reveals fan interests that could be used to acquire other titles or develop new content. Shows like "Succession", "Peaky Blinders", "Whose Line Is It Anyway?", "Mad Men", "Westworld", and "Bitchin' Rides" indicate emerging trends in the market.
Fourthly, executives can use demand data to make distribution decisions. An analysis of the show's travelability across the globe, the audience demand in countries, and its reach within the local broadcasting landscape could underpin rational decision-making processes. While "Overhaulin'" outperforms the average TV show in the top 10 global markets, it has poor travelability - struggled to travel beyond country of origin. By exploring why demand struggles to travel beyond the United States, executives can make decisions on how to improve the show's performance in other markets.
In conclusion, using demand data to make informed decisions on content, acquisition, distribution, and programming decisions is essential in today's fast-paced and evolving entertainment landscape. The analysis of "Overhaulin'" in Spain in March 2024 could guide executives in these strategic decisions and could lead to a successful outcome in the market.
Overhaulin''s travelability to Spain in the last 30 days is 96%, which means that the audience demand for Overhaulin' is 96% of the demand in its country of origin, United States. Click through to another market to discover how well Overhaulin' travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Overhaulin' is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Overhaulin', for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Overhaulin' in Spain. We provide our partners with deep SVOD capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.