The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives at all levels of the industry, from OTT and linear networks to content distributors and talent agencies, can benefit from leveraging demand data to make more informed content decisions and ultimately increase their revenue potential. The case of "Paquita Salas" in Spain during March 2024 provides several valuable insights that can be used to guide content decisions:
- Content Valuation: Demand data can be used to accurately value a show, and "Paquita Salas" in the Spanish market is an excellent example. The show had outstanding demand with 12.0 times the audience demand of the average show in the country over the last 30 days. Its high demand relative to the average show indicates it has a substantial contribution to the platform it is airing on. Similarly, the show has outperformed the average title for the last 30 days, indicating its popularity is increasing. Executives can use these valuations to make informed acquisition and programming decisions, whether to renew the show or introduce new ones.
- Genre and Audience Analysis: Audience preferences have become an essential factor in determining programming and marketing strategies. "Paquita Salas" is an excellent example of how analyzing genre performance can help. It ranked at the 99.6th percentile in the comedy genre in March, showing that comedy is currently resonating highly with audiences. The show has also gained popularity against some of the top-rated shows in other genres, including cult classic "Adventure Time." Executives can leverage their knowledge of which genres are most in demand by audiences when making content decisions.
- Localized Analysis: Executives can also analyze a show's demand in various geographic regions to determine local audience preferences. In this case, Spain is a significant market for the show, with outstanding audience demand of 2.3x. On the other hand, Romania saw good demand, indicating the show could have potential for global appeal. Understanding demand data in different localized markets also informs on how to optimize release strategy and pricing.
- Performance Benchmarks: "Paquita Salas" is an excellent example of how frequent and ongoing use of demand analytics can be used to track audience engagement and forecast performance trends continually. During March, audience demand for the show increased by 0.2%, indicating ongoing interest from audiences in the show. Executives can use these performance benchmarks when deciding which shows to renew or which shows could potentially perform better.
In conclusion, entertainment executives can utilize demand analytics to gain a deeper understanding of audience preferences and what drives show performance. By having access to demand data, they can make informed content, acquisition, distribution, and programming decisions that incorporate audience demand, ultimately leading to more revenue and success for the industry.
This is Paquita Salas's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Paquita Salas travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Paquita Salas, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Paquita Salas in Spain. We provide our partners with smart TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.