The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make more informed content, acquisition, distribution, and programming decisions. One way to do this is by analyzing demand data, which provides insights into audience engagement, interest, and preferences. For example, let’s take a look at “Patrick Melrose” and how demand data can help with strategic decision-making.
- Content valuation: Content valuation is an economic valuation system, powered by global content demand and supply. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. Using demand data, you can calculate the ROI a specific title will bring for any given platform. Parrot Analytics' content valuation system can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service. Demand for "Patrick Melrose" was good in Spain with 2.2 times the audience demand of the average show in Spain over the last 30 days.
- Programming decisions: Knowing when demand spikes can be helpful for programming decisions. For instance, in late January 2024, there was a spike in demand for "Patrick Melrose" in Spain. Additionally, audience demand for the show decreased by 49.1% in Spain during January 2024. Examining spikes in demand and other information on audience behavior can help inform programming decisions for future titles.
- Acquisition decisions: Audience data can also help with acquisition decisions. Along with audience demand data, you can use affinity analysis to understand which TV shows will help you acquire or retain subscribers. For example, other shows that fans of "Patrick Melrose" also enjoyed in Spain were "Wayne", "Big Little Lies", "Rick And Morty", "1883", "Shantaram", "Yellowstone", "1923", "Top Chef (US)" and "For All Mankind".
- Distribution decisions: Travelability is a measure of a show's international demand relative to its home market. Although "Patrick Melrose" has great demand in Spain, its travelability rating is poor. Knowing this can help with distribution decision-making. For instance, expanding the show's distribution to other countries, where there is a higher level of demand and better travelability scores, could increase its overall performance.
- Content decisions: Looking at the show's performance and audience data in multiple dimensions such as momentum, reach, longevity, and franchisability (spin-off potential) can inform content decisions. For "Patrick Melrose," reach (the number of people expressing demand for a show) is good, while momentum (the pace of growth) and longevity (how well audience demand is maintained over time) are both good. This means the show could be a strategic asset for distribution, as it has consistent and sustained demand over time.
Using demand data is a powerful tool that can provide a variety of insights for executives in the entertainment industry. From programming decisions to content decisions, analyzing demand data can inform strategic decision-making and help companies make more informed investments in their entertainment properties.
Patrick Melrose's travelability to Spain in the last 30 days is 46%, which means that the audience demand for Patrick Melrose is 46% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Patrick Melrose travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Patrick Melrose is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Patrick Melrose, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Patrick Melrose in Spain. We provide our partners with smart media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.