The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you may be considering acquiring or producing a TV show like "PAW Patrol." Parrot Analytics' demand data analysis can help you make informed decisions. Firstly, you can use demand data to value a TV series like "PAW Patrol." You can assess how much the show is worth and how much of its value is driven by demand for its stars with the economic valuation system powered by global content demand and supply. Based on the exceptional demand for "PAW Patrol," its value is high, and you can expect a high return on investment if you produce or acquire the show.
The increase in demand for "PAW Patrol" in Spain by 62.1% in March 2024 is an encouraging sign. You can use demand data to estimate the ROI a specific title will bring for any given platform or assess a TV series' ability to drive subscriptions and mitigate churn. In this case, "PAW Patrol" is a valuable acquisition that can help you drive subscriptions.
Demand data can help you understand the performance of your TV series globally. For example, examining the top 10 global markets where "PAW Patrol" is most in-demand over the last 30 days reveals that it outperforms the demand of the average TV show (1x) in each of these markets. The United States is the number one market for "PAW Patrol," with an exceptional audience demand of 34.3x. By analyzing this data, you can determine where to target the distribution of "PAW Patrol" and plan its release strategy and pricing worldwide.
You can also use demand data to understand the taste clusters of your TV series. By identifying the similar shows that the fans of "PAW Patrol" like, such as "Sesame Street", "Bluey", and "Peppa Pig", you can optimize the show's marketing campaign before its premiere. Additionally, you can use demand data to identify the most popular genres in Spain and around the world. For example, "PAW Patrol" ranks at the 100.0th percentile in the comedy genre in Spain. Knowing the popularity of different genres can help you decide what types of content exhibit opportunity for production or acquisition.
Finally, you can use demand data to understand the global performance of a TV series like "PAW Patrol" across multiple dimensions, such as travelability, longevity, momentum, franchisability, and reach. By assessing where "PAW Patrol" stands in each of these dimensions, you can identify the potential of spin-offs or franchises. For instance, the franchisability of "PAW Patrol" is exceptional, and by analyzing its momentum and reach, you can determine whether it is a good fit for creating spin-offs or further monetizing its IP.
In summary, Parrot Analytics' demand data offers valuable insights to support your strategic decision-making as an entertainment executive. Whether you are making content, acquisition, distribution, or programming decisions, demand data can help you understand the potential of a TV series like "PAW Patrol" and how to leverage its value and popularity.
PAW Patrol's travelability to Spain in the last 30 days is 70%, which means that the audience demand for PAW Patrol is 70% of the demand in its country of origin, Canada. Click through to another market to discover how well PAW Patrol travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVOKids‘s PAW Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVOKids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for PAW Patrol, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for PAW Patrol in Spain. We provide our partners with deep television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.