The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand for a show is crucial for various strategic decisions, such as content valuation, acquisition, distribution, and programming decisions. Demand data offers valuable insights and can help you make more informed decisions. Let's take the example of "Peacemaker" to illustrate how demand data can be utilized for content decision-making.
Firstly, content valuation can be done using demand data. By analyzing "Peacemaker's" recent demand trends in Spain, we learn that the show has a demand of 5.1 times the average show in the country. Using Parrot Analytics' content valuation system, we can then determine the dollar value contribution of the show, which allows TV platforms to determine how much to pay for content.
Secondly, analyzing the show's affinity to other titles can help TV executives identify similar shows that are in demand. For instance, fans of "Peacemaker" also like "Loki," "Moon Knight," "The Boys," and "Ted Lasso." Such insights can help executives with acquisition and content strategy decisions.
Thirdly, by examining the demand peaks and spikes of "Peacemaker", executives can make more informed programming decisions. For example, the demand for "Peacemaker" spiked in late March 2024 in Spain, indicating that the show may have experienced high viewership around that time. Such information can be used to inform programming schedules and marketing strategies.
Fourthly, assessing the show's performance across multiple dimensions (Parrot Pulse) allows TV executives to make informed decisions about distribution. "Peacemaker" has outstanding travelability and global appeal, performing well above average in all top 10 global markets where it is most in-demand, except for China where demand is good. Such insights allow executives to identify potential markets to distribute content and gauge the potential success of new markets.
In conclusion, demand data plays a vital role in informing TV executives' content, acquisition, distribution, and programming decisions. By analyzing demand trends and assessing various dimensions of a TV series like "Peacemaker," TV executives can make informed decisions that optimize the performance and profitability of their platforms.
Peacemaker's travelability to Spain in the last 30 days is 45%, which means that the audience demand for Peacemaker is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Peacemaker travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Peacemaker is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peacemaker, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Peacemaker in Spain. We provide our partners with deep TV series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.