The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Penn & Teller: Fool Us" provides critical information to TV executives looking to make informed content decisions, acquire or distribute content, or make programming decisions. Here are some insights that can guide executives in their day-to-day strategic decisions:
1. Content Valuation: Parrot Analytics' demand data can be leveraged to determine the value of a TV series such as "Penn & Teller: Fool Us" for a platform over time. Specifically, content valuation can use demand data to answer questions like "How much is this series worth?" or "What is the baseline value of this series?" When TV executives have access to this type of information, they can make more informed decisions regarding investment in content.
2. Audience Demand: The demand data can be used to inform more strategic decisions. For example, executives can use demand data to find out how popular this show is relative to other titles in the Spanish market or globally. They can also use the demand data to map out local white spaces and identify the most popular genres in the local market, enabling them to optimize the release strategy and pricing of this show.
3. Content Acquisition: The demand data for "Penn & Teller: Fool Us" can help TV executives make more informed decisions about acquiring or producing content. For instance, the data can answer the question "What type(s) of content exhibit an opportunity to acquire or produce?" The TV series' popularity in Spain can also help executives consider the acquisition of other similar shows that will appeal to the Spanish audience.
4. Subscriber Acquisition and Retention: "Penn & Teller: Fool Us" has seen an increase in audience demand in Spain over the last 30 days, making it an attractive title for executives looking to grow their subscriber base. By using the demand data, TV executives can determine which titles will be most effective in attracting new subscribers or retaining their current audience. The data can also be used to identify which titles to buy if their goal is to keep their current audience happy.
5. Competitive Benchmarking: The demand data can also be used by TV executives to compare the performance of "Penn & Teller: Fool Us" against other titles available on the market. This kind of information can help executives make better-informed decisions about which titles to acquire or produce.
In summary, demand data from Parrot Analytics helps TV executives make more informed content, acquisition, distribution, and programming decisions. With this data, they can evaluate a title's value, understand its performance relative to its genre and other titles, and make data-driven decisions concerning acquisition, retention, and competitive benchmarking.
Penn & Teller: Fool Us's travelability to Spain in the last 30 days is 58%, which means that the audience demand for Penn & Teller: Fool Us is 58% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Penn & Teller: Fool Us travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Penn & Teller: Fool Us is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Penn & Teller: Fool Us, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Penn & Teller: Fool Us in Spain. We provide our partners with deep SVOD workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.