The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are faced with several decisions regarding content acquisition, programming, and distribution. Utilizing demand data can help you make more informed decisions and improve the performance of your content. Let's take a look at how demand data can help you with your strategic decision-making using the example of "Person of Interest" in Spain during February 2024.
Content Valuation:
Demand data can help determine the value of "Person of Interest" in Spain. The show has 3.8 times the audience demand of the average show in Spain, indicating excellent demand. The show's audience demand is decreasing recently, and the show is ranked 470th in Spain. The show's 97.0th percentile rank in the drama genre highlights its higher demand than 97.0% of all drama titles in Spain, which could be used to determine the show's value in the drama genre in Spain.
Acquisition Decisions:
Demand data on "Person of Interest" can help make informed acquisition decisions. By understanding which shows are most liked by the fans of "Person of Interest" like "Game Of Thrones," "Rick And Morty," "Westworld," you can choose similar shows to add to your library to attract fans of those shows. Additionally, examination of the top 10 global markets where "Person Of Interest" is most in-demand, which include Brazil, Canada, and Russia, can also help determine acquisition strategies to improve the flow of content in those markets.
Programming Decisions:
Demand data for "Person of Interest" can help influence programming decisions. In Spain, there was a 22.3% decrease in audience demand for "Person of Interest" during February, indicating the need for a change in the program schedule or marketing to regain lost popularity. Knowing that the show's momentum and longevity dimensions are outstanding can give the lineup a more extended run. Also, noting from Parrot Pulse that "Person of Interest" has outstanding worldwide audience demand across all platforms and excellent travelability should help the programming staff in making more data-driven decisions.
Distribution Decisions:
Demand data can assist in making informed decisions regarding content distribution. "Person of Interest" has demonstrated outstanding demand worldwide, with the United States having the highest demand at 13.7x. Outperforming other TV shows in all the global markets, including China, Russia, Brazil, and Canada, indicates broad market appeal and opportunities for distribution in those regions. By using this data, executives can better allocate resources to achieve optimal value and return for their content in each market.
In conclusion, understanding demand data is a powerful tool that entertainment executives can use to make more informed decisions regarding their content. The example of "Person of Interest" demonstrates how demand data can aid decision-making in content valuation, acquisition, programming, and distribution. Parrot Analytics, with its sophisticated demand measurement tools, can offer valuable insights to executives in every aspect of the entertainment industry, thereby helping them make informed decisions.
Person Of Interest's travelability to Spain in the last 30 days is 20%, which means that the audience demand for Person Of Interest is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Person Of Interest travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Person Of Interest), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Person Of Interest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Person Of Interest, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:35 a.m. PST using global tv demand metrics from Parrot Analytics for Person Of Interest in Spain. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.