The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Pesadilla En La Cocina" in Spain during March 2024 reveals some insights on how demand data can inform strategic decision making for TV and OTT executives.
One of the main takeaways from the data is that "Pesadilla En La Cocina" has good demand compared to other TV shows in Spain. Knowing that this TV series is 7.1 times more in demand than the average show in Spain allows content buyers to understand how much value this show can bring to them. Furthermore, its demand has been increasing lately, indicating that there is a growing interest in it among the Spanish audience.
Another useful aspect of the demand data is the show's genre ranking. "Pesadilla En La Cocina" ranks at the 99.6th percentile in the reality genre in Spain, which means that it has higher demand than 99.6% of all other reality shows in Spain. This can help OTT platforms or linear networks gain more insights into the kind of content popular in Spanish reality TV programming and compete for viewership.
Moreover, examining fan affinity data allows entertainment executives to make informed content acquisition and production decisions. For instance, fans of "Pesadilla En La Cocina" also like "Jared From Subway: Catching A Monster", "Utopia (AU)" and "The Office (US)." Knowing which other shows or genres have a similar audience overlap with "Pesadilla En La Cocina" can provide new strategic partnerships and cross-promotion opportunities.
Parrot Analytics' demand data also reveals international performance measurements for "Pesadilla En La Cocina." Although the show is highly demanded in its home market, the travelability and franchisability of the show are poor. Executives at OTT platforms looking to acquire a TV series with spin-off potential may shy away from a show with a similar trend in its franchisability.
Lastly, by examining the top ten global markets where "Pesadilla En La Cocina" is most in-demand, we can discern the TV series' reach and travelability potential. In addition, the TV performance data points to areas where OTT platforms may want to expand on their future content investments.
In conclusion, armed with Parrot Analytics' demand data, OTT executives, TV series financing companies, talent agencies, and other entertainment industry stakeholders can make better and more informed decisions when it comes to content valuation, acquisition, or distribution.
This is Pesadilla En La Cocina's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pesadilla En La Cocina travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for La Sexta and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pesadilla En La Cocina, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Pesadilla En La Cocina in Spain. We provide our partners with far-reaching OTT analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.