The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to make more informed content decisions or acquisition decisions, and Parrot Analytics' demand data can help you with this. Using Spain's audience demand data for "Physical" in December 2023 as an example, we can explore how demand relates to content valuation.
One key question that demand data can answer is "How popular is my show relative to others in the market?" Based on the data we have, "Physical" has 2.3 times the audience demand of the average show in Spain over the last 30 days, which indicates good demand. This information is helpful when determining how much the show is worth and how it will perform on the platform if it is acquired.
Another important question is "What is the potential reach of my show?" In the case of "Physical," it has a dedicated but relatively small fan base, and its reach is okay. However, its recent demand spike in December signals an opportunity to attract new fans and increase its reach.
Additionally, demand data can help with programming decisions, such as identifying content that resonates most with the audience. For example, "Physical" is performing better than 96.4% of all comedy titles in Spain, which suggests that there is a demand for this type of content in the market, and the next programming decision should be based on what kind of comedy show will resonate well with the Spanish audience.
Finally, demand data can also help with distribution decisions. The data reveals that "Physical" has good demand in several global markets such as the United States, Australia, Germany, and others, indicating that it has travelability beyond its country of origin and could do well in other markets too. In terms of franchisability, the potential for spin-off opportunities for "Physical" is okay but there is room for further monetization of the show's IP for spin-offs or franchises.
Overall, the demand data provided by Parrot Analytics can enable TV executives to make informed decisions around content valuation, acquisition, distribution, and programming. By using this data to understand the audience's current tastes and preferences, executives can optimize their decision-making processes, support their global expansion strategies, and improve their content's monetization potential.
Physical's travelability to Spain in the last 30 days is 14%, which means that the audience demand for Physical is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Physical travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Physical), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Physical is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Physical, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Physical in Spain. We provide our partners with far-reaching entertainment industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.