The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. One of the ways demand data can be used in these decisions is through content valuation. By using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title to any platform in any region.
"Pink Panther And Pals" is a good example of how demand data can help executives make informed decisions. With 2.9 times the audience demand of the average show in Spain over the last 30 days, it is clear that this show is in demand and of high value. Executives can use this information to make decisions regarding content acquisition, whether it be for a platform looking to acquire the show or a studio looking to pitch a similar show.
Demand data also helps executives evaluate the show's performance over time. In the case of "Pink Panther And Pals", its demand has been increasing recently, and it achieved the peak rank of #704 in Spain. This information can be used to determine the value of this show in the region and decide how to promote it effectively.
The Parrot Pulse, which provides an independent measure of global performance across six dimensions, provides additional insights relating to "Pink Panther And Pals". Executives can see how the show performs across different dimensions, such as audience demand, travelability, longevity, momentum, franchisability, and reach. This information can be used to identify how well this show is performing in comparison to other titles in terms of growth over time and global popularity.
Examining the top 10 global markets where "Pink Panther And Pals" is most in-demand over the last 30 days also shows that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Understanding how well the show is performing in different markets can help executives make more informed decisions about the show's distribution and marketing.
Lastly, executives can leverage demand data to help them make decisions on show concept testing, supply and demand for new content, subscriber acquisition and retention, marketing strategy, talent and brand partnerships, competitive benchmarking, and optimal release strategies and pricing. By using demand data alongside other sources of information, executives can make more informed decisions and optimize their returns on investment.
Pink Panther And Pals's travelability to Spain in the last 30 days is 18%, which means that the audience demand for Pink Panther And Pals is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Pink Panther And Pals travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Boomerang‘s Pink Panther And Pals is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Boomerang and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pink Panther And Pals, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:05 p.m. PST using global demand content analytics from Parrot Analytics for Pink Panther And Pals in Spain. We provide our partners with deep subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.