The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make decisions that will create maximum impact for your company, and you have to do that by having as much information as possible about your market of operation. In an environment where the competition for audience attention is getting fiercer by the day, you need to find an edge that can set your content apart from the competition. The solution to this dilemma is demand data, and it can be a game-changer for your company.
Take the case of "Project Blue Book" for the month of March 2024 in Spain as an example. From the demand data, we can see that this Sci-Fi thriller has an incredible 8.8 times the audience demand of the average show in Spain over the last 30 days, which indicates how well-received the show is in that market. By looking at the rankings, the show peaked at #158 in Spain and was #99.0 percentile in the drama genre, indicating its above-average performance on that platform.
Demand data can very much inform content valuation, and it can help you determine how much to spend on content. Parrot Analytics content valuation system calculates the dollar value contribution of any title to any platform in any region, all from the real-time demand data extracted. With that information, you can make informed decisions on which property to acquire, which property to develop, and which property has the potential of driving growth for your platform.
To optimize the performance of your existing content library, demand data can inform programming decisions based on external trends in local and global spaces like mapping local white spaces or quantifying taste clusters. Additionally, demand data can assess a TV series' ability to drive subscriptions and mitigate churn, which can ultimately optimize subscription acquisition.
Demand data can also inform distribution decisions like assessing a show's travelability if you want to expand your audience reach by entering into new markets. It enables you to understand the global appeal of a show relative to other series in the genre. Content distributor and talent agencies can use this information to negotiate favorable deals for their clients, based on demand.
For TV production companies, demand data can inform content development decisions by answering questions like what type of content exhibits opportunity to acquire or produce, or how can upcoming production be optimized for success. Similarly, demand data can help studio executives to find new opportunity markets and show them where there is potential for content distribution.
In conclusion, demand data is a valuable tool that can help entertainment executives make informed decisions when it comes to financing, programming, distribution, and content acquisition. Parrot Analytics content valuation system and global demand metrics enable entertainment executives to make data-driven decisions that minimize risk and maximize opportunities. By examining the demand data for "Project Blue Book," you can identify those strengths and insights which can be applied across wider-ranging business decisions.
Project Blue Book's travelability to Spain in the last 30 days is 136%, which means that the audience demand for Project Blue Book is 136% of the demand in its country of origin, United States. Click through to another market to discover how well Project Blue Book travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. history, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Project Blue Book.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Project Blue Book from partners like history.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Project Blue Book? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as history to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from history by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Project Blue Book. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as history to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Project Blue Book), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Project Blue Book, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Project Blue Book is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Project Blue Book also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Project Blue Book, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Project Blue Book in Spain. We provide our partners with deep television series analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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