The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can provide valuable insights to help make informed decisions about content acquisition, distribution, and programming. Taking the globally popular show, "Quantum Leap," as an example, its audience demand data can be used to demonstrate how valuable such an approach is.
Content valuation is critical for decision-making regarding how much to spend on a specific title, and demand data offers an economic valuation system. The Parrot Analytics content valuation system reveals the dollar value contribution of any title, to any platform, in any region, providing insight into how much a title is worth. "Quantum Leap" in Spain has been determined to have 11.4 times the audience demand of the average show over the last 30 days, increasing from 8.6 times over the last 90 days.
Using demand data, you can find out what type of content exhibits the opportunity to acquire and produce, as well as find potential new opportunity markets for content distribution. By examining the top 10 global markets where "Quantum Leap" is most in-demand globally, you can understand which markets have the highest potential for the show to succeed. For example, the United States is "Quantum Leap"'s leading market, with 13.5x the demand for the average TV show.
Demand data not only uncovers audience behavior but can help with subscriber acquisition and retention. Based on audience preferences, decision-makers can find out which titles to add to keep the current audience happy or attract new subscribers. "Quantum Leap" fans, for instance, enjoy "Percy Jackson And The Olympians," "The Irrational," and "Star Trek: Lower Decks," indicating similar shows that could be added to cater to their preferences.
Content creators benefit from using demand data to give insight into how content performs over time, with "Quantum Leap" exhibiting good performance on metrics such as longevity, momentum and reach. Furthermore, franchise potential and spin-off opportunities can be determined with franchisability information, which is powered by Parrot Analytics' global audience demand.
Finally, demand data can help with strategic decisions, such as deciding which platforms to target for distribution of content, what is the best release strategy for content, and how popularity is changing over time. For example, while demand for "Quantum Leap" decreased by 34.8% in Spain in March 2024, there was a spike in late March, indicating the need to take note of audience trends and adapt distribution strategies to stay ahead of the curve.
In conclusion, using demand data can help TV executives make informed decisions about content acquisition, distribution, and programming. It provides insight into audience preferences, financial value of a title, and the potential for success, making it an invaluable tool for success in the entertainment industry.
Quantum Leap's travelability to Spain in the last 30 days is 59%, which means that the audience demand for Quantum Leap is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Quantum Leap travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Quantum Leap is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quantum Leap, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Quantum Leap in Spain. We provide our partners with extensive content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.