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What is Demand? Why Demand? Industry Products Insights
TV ratings for Quicksand in Spain. Netflix TV series

Quicksand

Original TV Network:
Netflix
Genre:
Drama
Release type:
Digital Original

A British couple, Dan and Sarah, living out their dream in paradisal Spain come to grief when their visiting son is accidentally killed. A stranger offers to avenge his death and a cycle of innocent murders unfolds.

How well is this TV series doing in Spain?

Last 30 days
2.6x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Using Demand Data to Make Informed Decisions: An Entertainment Executive's Guide

Parrot Analytics Insights - December 2023

As an entertainment executive, you may be wondering how you can use demand data to help you make more informed content, acquisition, distribution, or programming decisions. One way to do this is by looking at a specific show's performance in the market, like "Quicksand" in December 2023 in Spain, and analyzing its demand data. By doing so, you can gain insights into different aspects of the show's audience appeal and global performance, which can inform your decision-making process.

For example, let's look at the demand data for "Quicksand" in Spain for December 2023. Firstly, we can see that the demand for the show is good in Spain, with 2.1 times the audience demand of the average show in the country over the last 30 days. This indicates that the show is resonating with Spanish audiences, and performing better than the majority of other shows in the market. Additionally, we can see that the demand for "Quicksand" has been increasing recently, with 1.7 times the average demand over the last 90 days, compared to 2.1 over the last 30 days.

One key aspect of content valuation for entertainment executives is understanding how much a specific title is worth for any given platform. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, we can calculate the ROI a specific title will bring for any given platform, and assess a TV series' ability to drive subscriptions and mitigate churn.

Another important use case for demand data is to help executives make informed decisions around supply and demand. For instance, by examining other shows that fans of "Quicksand" also like, such as "The Girlfriend Experience" and "Bron/Broen", you can get a better sense of which genres or concepts are resonating with Spanish viewers, and which types of content may exhibit opportunities for acquisition or production.

Demand data can also be helpful in terms of subscriber acquisition and retention. For example, you could use demand data to identify which titles to buy if you want to keep your current audience happy, or which titles to buy if you want to grow your audience. By understanding audience behaviors and preferences, you can make informed decisions around programming, marketing, and distribution.

Other areas where demand data can provide insights for entertainment executives include scalable concept testing, optimal release strategy and pricing, competitive benchmarking, pre-release marketing, and discovery and recommendations. By leveraging the power of demand data, executives can make more informed content decisions, and create programming and acquisition strategies that respond directly to audience demand.

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How fast is demand for Quicksand growing?

Last 30 days
+38.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in Spain for Quicksand to the preceding 30 days: Demand has increased by 38.5%

Drama performance

Last 30 days
94.9% Percentile rank
Quicksand ranks at the 94.9th percentile in the Drama genre. This means Quicksand has higher demand than 94.9% of all Drama titles in Spain
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
119% Travelability to Spain

Quicksand's travelability to Spain in the last 30 days is 119%, which means that the audience demand for Quicksand is 119% of the demand in its country of origin, Sweden. Click through to another market to discover how well Quicksand travels internationally.

Powering the content industry

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Quicksand from partners like Netflix.

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Fuse art with science for the next global hit

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Acquire the best shows from partners such as Netflix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Quicksand), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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How popular is Quicksand around the world?

Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Quicksand is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Quicksand also watch:

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Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quicksand, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.

This page has been renewed on March 28, 2024, 2:05 p.m. PST using tv demand content analytics from Parrot Analytics for Quicksand in Spain. We provide our partners with valuable SVOD know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.