The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a vital tool in making informed content decisions that can lead to the success of a platform, studio, network, or series. In the case of "Raised by Wolves (U.S. TV Series)" analysis for March 2024 in Spain, the audience demand data provides several insights that executives can use to make content decisions.
One of the key insights is that "Raised By Wolves (U.S. TV Series)" has 5.4 times the audience demand of the average show in Spain over the last 30 days. This outstanding performance is significant since only 8.6% of all TV shows have this level of demand in Spain. The recent trend of increasing demand across the last 30 days is also noteworthy for executives concerned with acquisition or content valuation. By looking at loyalty and engagement metrics related to content performance and their benefit to the platform, the executives can make informed decisions when evaluating the value of the series.
Another essential insight from the analysis is the worldwide travelability of the show. For "Raised By Wolves (U.S. TV Series)" globally, the audience demand is outstanding, and outside the U.S, in Spain, the demand was 41% of the demand in the United States. The travelability metric helps to quantify a show's international demand relative to its home market for effective distribution and acquisition decisions.
Additionally, the performance of "Raised By Wolves (U.S. TV Series)" over the last 30 days as compared to its 1-year rolling basis is worth noting. Although the show's peak demand was 11.8 times the average over the course of the entire year, it peaked at 6.8 times the average in the last 30 days. On a rolling year basis, the show's average demand was 6.3 times the average title, compared to 5.4 times the title average for the last 30 days, indicating a decrease in popularity.
The Parrot Pulse for "Raised By Wolves (U.S. TV Series)" provides an independent measure of the show's global performance across six dimensions. These dimensions include audience demand, travelability, franchisability, momentum, longevity, and reach. Through these dimensions, executives can get insights into how the series is performing in different markets and make informed decisions concerning marketing strategies, content licensing deals, content development or distribution strategy.
Finally, analyzing the top 10 markets globally where "Raised By Wolves (U.S. TV Series)" is in-demand can provide executives with vital insights into where the series enjoys success. Its number one market globally is the United States, followed by China where demand is outstanding. With good demand in other global markets, including Bulgaria, France, Canada, United Kingdom, Australia, Sweden, and Israel, executives can make informed decisions about where the series should be marketed, promoted, licensed, or prioritized.
In conclusion, by leveraging audience demand data, entertainment executives can make sound decisions about content acquisition, development, financing, distribution, or marketing strategies. Through metrics such as travelability, franchiseability, momentum, and reach, executives can optimize content valuation to make more informed decisions and optimize ROI. Additionally, comprehensive data analysis helps to identify audience preferences, market trends, and growth opportunities for their company or platform.
Raised By Wolves (U.S. TV Series)'s travelability to Spain in the last 30 days is 48%, which means that the audience demand for Raised By Wolves (U.S. TV Series) is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Raised By Wolves (U.S. TV Series) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Raised By Wolves (U.S. TV Series) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raised By Wolves (U.S. TV Series), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Raised By Wolves (U.S. TV Series) in Spain. We provide our partners with essential TV industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.