The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content, acquisition, distribution, and programming. Demand data can provide insights into how popular a show is with audiences across different platforms and markets. This can help you make informed decisions about how much to spend on content and how to get the most value out of your investments.
For example, take "Rapa", a crime series that has been airing in Spain since May 2022. According to recent data, the show has been performing well in terms of demand in Spain, with 4.2 times the audience demand of the average show in that market over the last 30 days. Only 8.6% of all TV shows have this level of demand. This information can give you a valuable understanding of the show's value and help you make decisions about how to acquire, distribute, or program it.
Demand data for shows like "Rapa" can also provide information on other important factors that impact its overall value. For instance, the show ranks at the 96.6th percentile in the crime genre in Spain, which means that it has higher demand than 96.6% of all crime titles in that market. Furthermore, audience demand for the show has decreased in Spain by 14.6% in February, which indicates that it may not have as much longevity as some other shows.
Comparing the performance of "Rapa" on a 1-year rolling basis vs the last 30 days reveals that show has increased in popularity. Although its peak demand was 9.2 times the average over the course of the entire year, it peaked at 4.9 times the average in the last 30 days, showing a 46.3% increase in popularity.
In addition to these insights, demand data also shows "Rapa" outperforms the demand of the average TV show in each of its top 10 demand markets, with Spain and Greece being the top two markets for the show. This information can help you make decisions about how to approach distribution and improve your overall content strategy.
Overall, demand data can provide valuable insights into how popular a show is, how much it is worth, and how audiences respond to it in different markets. By analyzing data on a regular basis, entertainment executives can make more informed decisions and optimize their content strategies for maximum impact.
This is Rapa's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rapa travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Movistar+‘s Rapa is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Movistar+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rapa, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:59 a.m. PST using global television demand data from Parrot Analytics for Rapa in Spain. We provide our partners with valuable SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.