The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive making decisions about content acquisition, distribution, programming, or financing, the demand data available from Parrot Analytics can help you make more informed decisions. Using the example of "Resident Alien" and its performance in Spain in March 2024, the following questions can be answered to illustrate how demand data can provide insights.
Content Valuation -
- How much is "Resident Alien" worth? By calculating the dollar value contribution of "Resident Alien" to any platform in Spain, content valuation can help determine how much to spend on content and provide insights into its gradual increase in popularity.
- What is the baseline value of "Resident Alien?" Understanding its baseline value can help establish a sound strategy for acquisition or distribution in Spain. It is worth noting that "Resident Alien" achieved the peak rank of #129 in Spain and has been increasing in popularity recently.
- Can "Resident Alien" drive acquisitions or reduce churn? By assessing the value of exclusivity and the ability of the show to drive subscriptions and decrease churn rate, executives can make strategic choices about programming and promotion of "Resident Alien" in Spain.
Supply & Demand -
- What type of content presents growth opportunity? By analyzing the tastes and preferences of the Spanish audience and understanding what genres are resonating most, executives can make informed decisions about acquiring or producing content.
- How valuable is "Resident Alien" to another streaming platform? By examining the show's performance in other global markets, executives can get a sense of how in-demand the content is. "Resident Alien" has outstanding audience demand across all platforms worldwide.
- Which shows should be acquired to increase retention and attract new subscribers? By identifying popular genres in the Spanish market, executives can determine which titles should be acquired to keep the current audience happy and which content can attract more viewers.
Marketing & Promotion -
- How effective is the marketing campaign for "Resident Alien"? The momentum of growth for the show is exceptional. A deeper understanding of the show's performance across different dimensions, including global demand and franchise potential, will inform the optimal marketing strategy to maintain an upward trend in audience demand in Spain.
- What is the best release strategy for "Resident Alien"? Based on the show's peak demand, average demand, and recent trends in popularity, executives can make informed decisions about the best release strategy.
By leveraging Parrot Analytics' demand data, executives can drive revenue growth, optimize programming strategies, and make informed content decisions.
Resident Alien's travelability to Spain in the last 30 days is 33%, which means that the audience demand for Resident Alien is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Resident Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Resident Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Resident Alien, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Resident Alien in Spain. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.