The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is crucial to make informed content, acquisition, distribution, and programming decisions to improve revenue generation, subscriber acquisition, and retention. One way to achieve this is by using demand data. Parrot Analytics' content valuation system powered by global content demand and supply is a reliable way to measure content valuation. By examining "Roadkill" for the month of February 2024 in Spain, let's explore how demand data can help TV executives make informed decisions.
Content Valuation: Demand data can be used in content valuation by revealing the dollar value of any title to any platform in any region. By using Parrot Analytics content valuation, content creators can determine the baseline value of "Roadkill," assess its ability to drive subscriptions, and estimate the value of exclusivity. The fact that "Roadkill" has 2.9 times the audience demand of the average show in Spain over the last 30 days, and only 8.6% of all TV shows have this level of demand, suggests the show has a higher dollar value contribution to any platform in Spain.
Acquisition Decisions: TV executives can use demand data to evaluate acquisition decisions. By examining the top 10 global markets where "Roadkill" is most in-demand, TV executives can decide whether to acquire the show in those countries. The fact that "Roadkill" outperformed the average TV show (1x) in each of its top 10 global markets, including Spain, suggests it has good potential for audience acquisition in those countries.
Programming Decisions: TV executives can use demand data to plan more effective programming decisions. The fact that audience demand for "Roadkill" in Spain has been increasing, and demand spiked in mid-February 2024 in Spain, suggests TV executives can leverage this information to optimize their programming choices.
Distribution Decisions: TV executives can use demand data to make distribution decisions. By examining the Parrot Pulse for "Roadkill," TV executives can determine if the show has higher demand in its country of origin or outside it, which can inform their distribution decisions. The fact that demand for "Roadkill" in Spain was 34% of the demand in the United States suggests the show may have higher demand in its country of origin, which can inform distribution decisions.
Content decisions: Demand data can help with content decisions. By measuring their audience's demand for the show and the performance of "Roadkill" in Spain, TV executives can obtain valuable insights into the preferences and tastes of their audience. With the knowledge of their audience preferences, executives can create more engaging content. Additionally, through the LinkedIn metadata, TV executives can determine if there is an opportunity to develop a spin-off or franchise for the show.
In conclusion, demand data is critical for a TV executive to make informed decisions. By using Parrot Analytics' content valuation system, TV executives can measure content valuation, evaluate acquisition decisions, optimize programming decisions, make distribution decisions, and improve their content to attract and retain audiences across the globe. The performance of "Roadkill" for February 2024 in Spain suggests that the show has good potential for revenue generation, subscriber acquisition, and retention.
Roadkill's travelability to Spain in the last 30 days is 6%, which means that the audience demand for Roadkill is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Roadkill travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Roadkill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Roadkill, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Entertainment Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Roadkill in Spain. We provide our partners with smart media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.