The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In a world where streaming services and TV networks have to fight for audience attention and retention, content executives have to make insightful decisions when it comes to content acquisition, distribution, and programming. Making data-driven decisions is key to making informed content valuation and programming choices. This is where Parrot Analytics comes in, with its content valuation system powered by global demand data that provides TV executives with a comprehensive understanding of the popularity and value of their content.
One example of how demand data can be used to make content decisions is the UK version of the hit reality show, "RuPaul's Drag Race Uk". Looking at its performance in February 2024 in Spain, the show's audience demand is good, with 7.6 times the audience demand of the average show in Spain over the last 30 days. The show also achieved the peak rank of #93 in Spain and moved up 95 spots in February alone.
Moreover, "RuPaul's Drag Race Uk" has high demand compared to 99.6% of all reality titles in Spain, as per the Parrot Pulse tool. Other shows that fans of the show also like include "RuPaul's Drag Race All Stars" and "Rupaul’s Drag Race: Untucked". Furthermore, comparing the show's performance over the past year with its performance in the last 30 days shows that the show has recently noticed an increase in its popularity. These insights are the kind that Parrot Analytics offers to TV executives to help them make informed decisions about content acquisition, distribution, and programming.
Demand data also helps TV executives determine which platforms to target for content distribution, as well as how to market content ahead of its premiere in a bid to attract the right audience. For "RuPaul's Drag Race Uk", it ranks at the 99.6th percentile in the reality genre in February in Spain, compared to the show's home market in the UK, where it achieves an outstanding audience demand of 11.4x. The show has also seen outstanding demand in Brazil, France, Canada, and the United States, to name a few.
By leveraging Parrot Analytics' global content demand and supply-powered content valuation system, TV executives can quantify the platform-specific marginal revenue contribution of any title and assess a TV series' ability to drive subscriptions and mitigate churn. These insights, combined with Parrot Analytics' franchisability, momentum, reach, and longevity metrics, help TV executives make better-informed decisions when it comes to content acquisition, distribution, and programming that deliver results.
Rupaul's Drag Race Uk's travelability to Spain in the last 30 days is 64%, which means that the audience demand for Rupaul's Drag Race Uk is 64% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Rupaul's Drag Race Uk travels internationally.
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Acquire the best shows from partners such as BBC Three to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rupaul's Drag Race Uk), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Three by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rupaul's Drag Race Uk, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Rupaul's Drag Race Uk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rupaul's Drag Race Uk, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 19, 2024, 2:50 a.m. PST using global tv demand datasets from Parrot Analytics for Rupaul's Drag Race Uk in Spain. We provide our partners with deep entertainment industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.