The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to understand how demand data analysis can help make better decisions related to content, acquisition, distribution, and programming. Let's look at how Parrot Analytics' demand data can be used with an example of "RuPaul's Drag Race" in Spain.
One of the most significant advantages of analyzing demand data is to better understand content valuation. For instance, by analyzing demand data, you can determine how much a show is worth or how much your content library is valuable to a platform over time. By this standard, we can say that "RuPaul's Drag Race" is a valuable asset with 13.3 times the audience demand of the average show in Spain over the last 30 days. Additionally, the content valuation system of Parrot Analytics can reveal the dollar value contribution of any title to any platform in any region, so you can easily estimate how much to spend on content.
By studying Parrot Analytics' audience demand data, you can also identify which content is most popular in your market or on a global scale. For example, over the last thirty days in Spain, the audience demand for "RuPaul's Drag Race" ranked #14. Although the ranking dropped by 112 spots, it still ranks in the top percentile of reality shows, with higher demand than 99.9% of all reality titles in Spain.
Another valuable benefit of analyzing demand data is the insight it provides into the show's reach, momentum, travelability, franchisability, and longevity. In the case of "RuPaul's Drag Race" in March 2024 in Spain, the worldwide audience demand across all platforms was outstanding, as was the show's momentum and its potential for franchising. Furthermore, since the travelability--a show's international demand relative to its home market--is exceptionally high, it means that this show has significant potential to travel to global markets.
Demand data helps inform strategic decisions related to programming and acquisitions, and it empowers executives to make better long-term planning decisions related to content. By using Parrot Analytics' demand data analysis, you can quantify the platform-specific marginal revenue contribution of the title and understand how a particular program drives engagement across the rest of the catalog. Moreover, executives can rely on demand data to identify under-monetized titles and leverage this information to find new opportunity markets for content distribution.
Lastly, the accurate analysis of demand data helps executives to evaluate the performance of their shows and can provide insight into their marketing and promotional efforts. For example, "RuPaul's Drag Race" experienced a high percentage increase, with an average demand of 7.5 times the title average for the last rolling year and 13.3 times the title average for the last 30 days.
In conclusion, executives across the entertainment industry can use the insight provided by demand data analysis to make more informed decisions about the acquisition, programming, marketing, and distribution of content. Parrot Analytics offers a unique suite of tools based on global content demand and supply that can help executives understand and value their content and make informed, data-driven decisions.
RuPaul's Drag Race's travelability to Spain in the last 30 days is 29%, which means that the audience demand for RuPaul's Drag Race is 29% of the demand in its country of origin, United States. Click through to another market to discover how well RuPaul's Drag Race travels internationally.
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Acquire the best shows from partners such as VH1 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. RuPaul's Drag Race), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as VH1 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular VH1‘s RuPaul's Drag Race is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VH1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for RuPaul's Drag Race, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for RuPaul's Drag Race in Spain. We provide our partners with comprehensive SVOD analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.