The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are probably aware that understanding audience demand can help you make more informed decisions about content valuation, acquisition, distribution, and programming. Demand data is incredibly useful for identifying trends and making predictions about what audiences are interested in and what they will like.
Let's take a look at "Sálvame" for March 2024 in Spain, using customer demand data to identify how it can help executives make better content and acquisition decisions. Based on the data, "Sálvame" has an audience demand 7.8 times higher than the average show in Spain over the last 30 days. Only an 8.6% of all TV shows in Spain reach this level of demand. While the show's demand has decreased recently, it still ranks in the 99.7th percentile for the reality genre in Spain.
When we consider the show's global performance, we find that its worldwide audience demand is okay, and that the show's momentum, or pace of growth, is good. On the other hand, the show's travelability, or its appeal outside of its home market, is poor and its potential to be franchised is also poor. However, the show's longevity, or its ability to maintain audience demand over time, is okay and its reach, or the number of people expressing demand for it, is okay.
If you are considering acquiring or distributing "Sálvame," you should be aware that its demand has been decreasing recently in Spain, with a decrease of 12.2% in March 2024. However, the show experienced a demand spike at the end of the month. "Sálvame" is more in-demand in Spain than in any of the other top 10 global markets where it airs, but it also outperforms the demand of the average TV show in each of these markets.
In conclusion, executives can use demand data to help them make better informed decisions about their content. They can use this data to answer questions like: how much is my show worth, how much of my show's value is driven by demand for one of its stars, what is my show's baseline value, and how is my show performing as an acquisition-driving or churn-reducing tool? Additionally, demand data is critical for assessing a TV show's ability to drive subscriptions and mitigate churn, as well as for identifying new content opportunities and evaluating the performance of a show on a global scale.
This is Sálvame's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sálvame travels internationally.
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Acquire the best shows from partners such as Telecinco to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sálvame), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s Sálvame is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sálvame, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Sálvame in Spain. We provide our partners with smart television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.