The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights for TV executives in making more informed content acquisition, programming, and distribution decisions. Using the example of the TV series "Samurai Jack" and the demand data collected in Spain for the month of March 2024, let's explore how demand can be leveraged to answer some important content-related questions.
Firstly, content valuation uses demand data to determine a TV series' worth to a platform over time. With demand for "Samurai Jack" at 2.5 times the average show in Spain over the last 30 days, this title is worth more than the average show in the market. Nonetheless, its demand has been decreasing recently. Content valuation can help quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog. Using demand data, it is possible to calculate the ROI a specific title would bring by assessing its ability to attract and retain a subscriber.
Secondly, demand enables global IP valuation for titles such as "Samurai Jack" by identifying which content is popular in different global markets. Global audience demand can help determine the value of a content library to a platform over time by analyzing the show's performance in different regions. In the case of "Samurai Jack," we learned that the show outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand over the last 30 days. Although demand decreased at a rate of 20.4% in Spain over March 2024, it spiked at the end of the month, indicating high public interest.
Thirdly, demand data can be used for competitive benchmarking as well. An entertainment executive can compare "Samurai Jack" with other titles available in Spain to make programming decisions. The show's rankings in Spain showed that it had a peak rank of #674, and that it dropped by 271 spots during March. Nonetheless, "Samurai Jack" has higher demand than 95.4% of all animation titles in Spain, making it a competitive title in the market.
Finally, demand data also informs strategic decisions when it comes to subscriber acquisition and retention. Demand can provide insights into which titles will keep the current audience happy and which titles to buy to grow the audience. Audience demand for "Samurai Jack" has been outstanding in its country of origin, the United States, with demand of 9.4x the average TV show. Additionally, according to affinities data, some other titles that fans of "Samurai Jack" also liked are "Rick and Morty", "Breaking Bad", and "Suits," among others. Entertainment executives can leverage demand data to optimize their marketing campaigns ahead of premieres.
In conclusion, demand data is a powerful tool in the hands of entertainment executives, helping them to make more informed content-related decisions. As demonstrated by the example of "Samurai Jack" in Spain, demand data can be used for content valuation, global IP valuation, competitive benchmarking, and subscriber acquisition and retention. Demand provides an accurate picture of audience preferences and viewing behaviors, helping great content to be discovered and shared worldwide.
Samurai Jack's travelability to Spain in the last 30 days is 22%, which means that the audience demand for Samurai Jack is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Samurai Jack travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Samurai Jack, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Samurai Jack in Spain. We provide our partners with valuable OTT analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.