The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, how can this data on "Scorpion" help you make content decisions and what are the benefits of analyzing demand data?
Content valuation uses demand data to answer key questions, such as "How much is my series worth?" and "How much of my series’ value is being driven by demand for one of its stars?" Demand data is powerful in content valuation as it can reveal a title’s contribution to a platform, its ability to enhance strategy and mitigate churn, and the ROI that it will bring. Applied to "Scorpion", this analysis supplies a host of valuable insights.
For instance, "Scorpion" is a TV series that follows a group of misfit geniuses whose task is to defend against high-tech computer-age threats. Over the last 30 days, it had 3.7 times the audience demand of the average TV show in Spain, indicating good demand. Only 8.6% of all TV shows have this level of demand. Compared with its demand 90 days ago, the demand for "Scorpion" has been growing steadily. The show's peak ranking in Spain for the month of March was at number 436, making it an excellent performer in that market.
Further analysis reveals that "Scorpion" ranks at the 96.7th percentile in the drama genre for Spain, positioning it above 96.7% of all drama titles locally, and this ensures its high demand relative to other shows in its genre. This is despite the fact that it decreased by 20.1% across the month. Additionally, the demand for the show spiked in late March 2024 in Spain as per the data.
Moreover, this analysis provides an independent measure of "Scorpion" for its global performance across six different dimensions such as audience demand, travelability, longevity, momentum, franchisability (spin-off potential), and reach. The data reveals that this TV series' travelability is good, and its franchise potential is outstanding. The show has excellent longevity, and its momentum is also exceptional. Comparing the performance of "Scorpion" over the last year, the show outperformed the average TV series in each of the top 10 global markets measured.
Entertainment executives can utilize these insights to make informed content, acquisition, distribution, and programming decisions. For example, they may consider producing new TV series that follows the same concept as "Scorpion" to maintain and enhance the demand ecosystem. They may also expand the show's reach by airing it on other channels and leveraging its popularity. A distribution company, for instance, may be able to discover new potential markets for "Scorpion" based on this data and may also uncover additional opportunity markets for distribution.
Demand data is also useful to evaluate pre-release marketing as businesses can optimize their campaigns ahead of the figure's premiere. Comparative benchmarking insights derived from analyzing "Scorpion" against other titles available on the market can be used to enhance strategic decision-making, competitor analysis, and anticipating competitor moves.
This comprehensive TV series analysis provides insight into several important questions that entertainment executives may have, such as "How well has the show held up since it premiered?" The longevity data can positively impact the specific content strategies by tailoring adequate catalog content; the one that can increase engagement, retain customers and avoids additional marketing spend. Additionally, "Scorpion" has exceptional franchisability, which means it offers the potential to be used to develop spin-offs and into franchise with its unique storyline. A talent agency, for example, might recommend establishing a relationship with the actor, writer, or production company that produces the show. Furthermore, the data also has the potential to inform marketing strategies; for instance, businesses could acquire titles with a large audience demand if they want to increase their audiences.
In conclusion, the dynamic analysis of "Scorpion" illustrates the power of analyzing demand data to inform and enhance decision-making in several areas of the entertainment industry, such as content valuation, content discovery, and audience retention. For entertainment executives globally, it is a resource with untapped potential - and with an increasing amount of demand data available, there is an opportunity to stay ahead of the curve and optimize new business strategies.
Scorpion's travelability to Spain in the last 30 days is 21%, which means that the audience demand for Scorpion is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Scorpion travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scorpion, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Scorpion in Spain. We provide our partners with comprehensive OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.