The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, deciding which content to choose for your platform can be a daunting task. However, with the help of demand data, you can make more informed decisions. Let's take a closer look at "Shrinking" and how demand data can be used to make more informed decisions.
Content Valuation:
By using demand data, TV executives can determine how much content is worth and how much to spend on particular content such as "Shrinking." Parrot Analytics' content valuation system is powered by global content demand and supply and can reveal the dollar value contribution of any title, to any platform, in any region. With "Shrinking," we know the audience demand for the show in Spain has been increasing recently and is above average for a TV show. It also has a high demand percentage in genres, particularly comedy.
Acquisitions:
In choosing which titles to acquire, demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn. By examining the top 10 global markets where "Shrinking" is most in-demand over the last 30 days, we can see how this show performs across various markets. "Shrinking" has outstanding audience demand in Russia, Bulgaria, the United States, Germany, Israel, Ukraine, and the Netherlands, and good demand in the United Kingdom and Canada. With this knowledge, TV executives can decide where to acquire and distribute the show effectively.
Programming and Distribution:
Demand data is instrumental in helping TV executives decide how best to program and distribute content. For instance, knowing that "Shrinking" experienced an audience demand increase in late March 2024 in Spain indicates there was a particular reason why. With the demand data, platforms can repeat this performance by launching their content in sync with it or be ready to accommodate significant interest in the show coming from Spain and/or across the world. The travelability also insists that the show can travel the and that the worldwide audience demand for "Shrinking" across all platforms is outstanding.
Marketing:
Demand data also enables TV executives to optimize their pre-release marketing campaigns and helps produce a comprehensive promotional strategy. TV executives can learn which is the best talent or brand should partner with to expand their audience, which TV shows could assist in acquiring or retaining subscribers, and how they can ensure their content is being viewed by the right audience using demand data to power affinity analysis, taste clusters, discovery, and recommendations.
Retention and Acquisition:
By using demand data for titles like "Shrinking," executives could decide which titles to acquire and retain or which titles can help promote subscribers' retention and acquisition. TV executives can determine which titles can attract new subscribers by knowing their demand in the countries where they choose to broadcast content over their platforms.
In summary, from an acquisition perspective, "Shrinking" has had significant success with outstanding audience demand across different markets, including Germany, the United States, Russia, Ukraine, and the Netherlands. From a content valuation perspective, due to the excellent travelability and high demand percentage in its genre, "Shrinking" is worth the investment. Demand data offers TV executives informed insights, which would help them pursue successful decisions in programming, acquisitions, distribution, and everything in between.
Shrinking's travelability to Spain in the last 30 days is 33%, which means that the audience demand for Shrinking is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Shrinking travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Shrinking is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shrinking, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Shrinking in Spain. We provide our partners with smart television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.