The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you face difficult decisions on a daily basis concerning content valuation, programming, acquisition, and distribution. One solution to make more informed and strategic decisions is to utilize demand data, such as that provided by Parrot Analytics.
For example, when considering the success of the TV series "Single Parents" in Spain during March 2024, demand data can provide valuable insights. First, it is important to note that the demand for "Single Parents" is good, with 2.3 times the audience demand of the average show in Spain over the last 30 days and increasing demand compared to the last 90 days.
Second, it's crucial to understand the show's rank, which moved up by 363 spots during March, showcasing a good performance. The show ranked at the 96.6th percentile in the family genre during March, which is better than 96.6% of other family titles in Spain.
Third, the Parrot Pulse for "Single Parents" reveals a worldwide audience demand across all platforms which is okay, with good longevity and momentum, okay franchisability, and good reach. These metrics help to evaluate the global performance of the title.
Fourth, we can utilize the fan affinity metrics to help determine potential new titles that audiences may enjoy. Insights into which other shows "Single Parents" fans like can help you guide acquisitions or new original programming ideas.
Finally, it's valuable to consider how "Single Parents" performed on a 1-year rolling basis compared to the last 30 days. During March 2024, "Single Parents" peaked at 3.1 times the average in the last 30 days, compared to the show's average demand on a rolling year basis of 1.0 times the average title. This indicates increased popularity during the last 30 days as audience demand for the show has increased by 37.2%.
Overall, this analysis of "Single Parents" demonstrates the breadth of insights and strategic knowledge that can be gleaned from using reliable and detailed demand data. Entertainment industry executives can use these insights to improve their content valuation, acquisition, distribution and programming decisions, ultimately increasing the likelihood of success.
Single Parents's travelability to Spain in the last 30 days is 144%, which means that the audience demand for Single Parents is 144% of the demand in its country of origin, United States. Click through to another market to discover how well Single Parents travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Single Parents is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Single Parents, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Single Parents in Spain. We provide our partners with comprehensive SVOD competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.