The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many important decisions to make when it comes to creating, acquiring, distributing, and programming content. Fortunately, demand data can be incredibly useful when it comes to making informed decisions.
For example, let's consider the case of "Space Force" in Spain in March 2024. From our analysis of this show, we can see that it has been performing well, with demand that is 2.8 times the average for TV shows in Spain over the past 30 days. In fact, only 8.6% of all TV shows have this level of demand. This information can be helpful when it comes to content valuation, as it suggests that "Space Force" is a valuable asset that could drive engagement and subscriptions on a streaming platform or linear network.
We can also see that demand for "Space Force" has been increasing recently in Spain, which is another positive indicator. This information could be helpful in acquisition decisions, as it suggests that "Space Force" may continue to grow in popularity and generate more revenue over time. Additionally, the fact that "Space Force" has higher demand than 96.7% of all comedy titles in Spain could be appealing to talent agencies or TV production companies looking to invest in comedy content.
Furthermore, we can see that "Space Force" is popular among fans of shows like "Rick And Morty" and "The Boys". This kind of information could be used by content distributors or linear networks looking to program shows that will appeal to audiences who are already fans of similar titles.
Finally, examining the top 10 global markets where "Space Force" is most in-demand reveals that the show outperforms the demand of the average TV show (1x) in all of these markets. This information could be useful in distribution decisions, as it suggests that "Space Force" has broad appeal and could find success in a variety of different regions.
Overall, demand data provides a wealth of information that can be used to inform content decisions. From content valuation to acquisition to distribution and programming, understanding audience demand can be key to making informed decisions that will help drive engagement and revenue.
Space Force's travelability to Spain in the last 30 days is 66%, which means that the audience demand for Space Force is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Space Force travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Space Force is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Space Force, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Space Force in Spain. We provide our partners with valuable TV analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.