The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, making data-driven content decisions is paramount to the success of their business. Parrot Analytics can provide information on the popularity of a TV series in a specific market using demand data. By examining Star Trek: Deep Space Nine's performance in Spain for the month of March 2024, we can demonstrate how the demand data can be used in strategic decision-making processes.
Firstly, content valuation is based on demand data. Parrot Analytics' content valuation system uses demand data to determine the value and dollar contribution of a title to any platform in a specific region. Demand data can help executives determine how much to spend on content by calculating the return on investment that a specific title will bring to their platform. For example, Star Trek: Deep Space Nine has 3.9 times the audience demand of the average show in Spain and is ranked #484 in the country. Knowing this demand data, an executive can make an informed decision about selecting this show for acquisition or distribution.
Demand data also allows executives to make decisions that can increase or retain subscribers. For instance, demand informs which titles to buy if executives want to grow or keep their audience happy. Parrot Analytics can identify the top shows that fans of Star Trek: Deep Space Nine also like, such as Star Trek: Picard, Rick and Morty, and Star Trek: Discovery. This information can help to guide executives on which titles to acquire or produce content similar in premise to these shows.
Audience demand data can also determine global IP monetization opportunities, such as spin-offs or franchises. For example, Star Trek: Deep Space Nine's franchisability is good, and its travelability is excellent. The franchise potential of a show helps executives to identify opportunities to create spin-offs or franchises and therefore generate new revenue streams.
In addition to determining the franchise potential of a show, demand data can help executives to identify the show's longevity and momentum. Per the data, the longevity of Star Trek: Deep Space Nine is exceptional, and the momentum is outstanding. Knowing this, executives may decide to invest more marketing spend in promoting the show or acquire similar content to offer to their audience.
Finally, demand data can help executives understand the reach of a show. Knowing the number of people expressing their demand for a show allows executives to assess the show's popularity. Demand data shows that Star Trek: Deep Space Nine outperforms the demand of the average TV show in each of its top 10 global markets. The show has an outstanding audience demand of 11.1 times in the US, its leading market, and demand in other countries, such as Germany, Canada, France, Switzerland, Netherlands, and Romania, is also outstanding.
In conclusion, using demand data in strategic decision-making processes can help entertainment executives to make more informed, data-driven decisions when creating, acquiring, distributing, or programming content. The demand data provided by Parrot Analytics on shows such as Star Trek: Deep Space Nine offers insights into global and regional audience demand, franchise potential, longevity, momentum, and reach. Armed with this information, executives can make smarter content investment decisions and ensure the success of their business.
Star Trek: Deep Space Nine's travelability to Spain in the last 30 days is 25%, which means that the audience demand for Star Trek: Deep Space Nine is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Deep Space Nine travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Star Trek: Deep Space Nine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Deep Space Nine, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Star Trek: Deep Space Nine in Spain. We provide our partners with far-reaching TV industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.