The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions based on data-driven insights in order to succeed in a highly competitive industry. Demand data plays a crucial role in content valuation, which enables you to determine how much a title is worth, how much it drives engagement and subscriptions, how it contributes to your platform-specific marginal revenue, and how it can mitigate churn. Here is how demand data for "Star Trek: Discovery" in Spain during March 2024 can help you make informed content and distribution decisions:
1. Content valuation: The demand data for "Star Trek: Discovery" in Spain during March 2024 shows that its demand is outstanding, with 10.0 times the audience demand of the average show in Spain over the last 30 days. This can help you estimate the show's valuation, as its high demand indicates its potential economic value to your platform. The show's peak rank in Spain, its rank compared to other drama titles, its fandom overlap, and its momentum and longevity provide additional insights into its value proposition.
2. Distribution decisions: The demand data for "Star Trek: Discovery" across its top 10 global markets in the last 30 days, including Spain, can help you decide on the distribution strategy for this show. For example, you can leverage its outstanding audience demand in the United States, the United Kingdom, Canada, Netherlands, Germany, Australia, Romania, Switzerland, and Italy to target these markets with exclusive licensing or co-production deals. This can increase your platform's reach and engagement with audiences in these regions.
3. Programming decisions: The demand data for "Star Trek: Discovery" can inform your programming decisions around scheduling, pricing, release strategy and marketing campaigns. For instance, the data shows that the show's demand spiked in late March 2024, which can help you optimize its release strategy and marketing campaign accordingly. Additionally, the show's franchise potential and spin-off opportunities suggest that you can consider developing new IP based on the existing universe of this show, which can enhance your platform's content portfolio.
4. Subscriber retention and acquisition: The demand data for "Star Trek: Discovery" in Spain during March 2024 indicates that this show's audience demand increased by 1.6% during this period. This data can help you identify which titles are effective at retaining your existing subscribers and which titles have the potential to attract new ones. You can leverage this data to optimize your content acquisition and retention strategies and increase your platform's value proposition to your existing and potential customers.
5. Global expansion: The demand data for "Star Trek: Discovery" across its top 10 global markets in the last 30 days can inform your global expansion strategies. For example, the show's outstanding demand in countries like Canada, Netherlands, Germany, Australia, Romania, Switzerland, and Italy presents a lucrative opportunity to expand your platform's footprint in these regions. You can leverage the travelability data to identify other regions where this show has potential demand and optimize your content acquisition and distribution strategies accordingly.
In summary, demand data provides actionable insights that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The demand data for "Star Trek: Discovery" in Spain during March 2024 shows how this data can help you estimate content valuation, make informed distribution decisions, optimize programming strategies, enhance subscriber acquisition and retention, and identify global expansion opportunities. By leveraging the insights provided by demand data, entertainment executives can gain a competitive edge in an increasingly crowded market.
Star Trek: Discovery's travelability to Spain in the last 30 days is 45%, which means that the audience demand for Star Trek: Discovery is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Discovery travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Discovery is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Discovery, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Star Trek: Discovery in Spain. We provide our partners with meaningful subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.